ESPN Digital Media accounted for 35% of all sports category usage across computers, smartphones and tablets in November, more than the Nos. 2, 3 and 4 sports properties combined (Yahoo! Sports-NBC Sports Network, NFL Internet Group, and Bleacher Report-Turner Sports Network), according to comScore Multi-Platform data.
November was a record-setting month for ESPN mobile content, which generated 4.1 billion minutes of usage on mobile devices, an all-time high for any property in the sports category. ESPN led the No. 2 mobile sports entity (Bleacher Report-Turner Sports Network) by more than 22.3 million unique visitors (+90%) and received more minutes of usage than the next three mobile properties combined.
Across platforms, ESPN reached 68.2 million fans in November, the second largest unique visitor count ever in the sports category, behind only ESPN’s record-setting September. In addition, users spent 7.8 billion minutes with ESPN last month, also the second highest ever, trailing only ESPN’s record-setting total in October.
ESPN has remained No. 1 in the sports category for average minute audience, share of category audience, total minutes of usage, total visits, and male unique visitors every month since comScore began releasing its multi-platform data in September 2012. Other results from the November comScore Multi-Platform report:
• 47.3 million people used ESPN mobile properties in November, the third consecutive month in which more unique people accessed ESPN content on mobile devices than on computers (39.5 million).
• 42% of ESPN’s unique users – 28.6 million people – exclusively accessed content on smartphones and tablets, and 54% of all time spent with ESPN digital content came from mobile device users.
• The 113.7 minutes per user spent with ESPN digital properties (such as ESPN.com, WatchESPN and the new SportsCenter app) during November was more than any of the top 200 sports category entities.
• 179,456 people used ESPN digital properties on computers, smartphones and tablets in the average minute throughout November. Among men 18-49 and men 25-54 ESPN was the 8th most-used digital property in the U.S.
Additional results from ESPN Research & Analytics:
• Fans watched 345.3 million digital video clips on ESPN platforms in November, a mere 900,000 starts behind last month’s record total. 75% of clips were viewed on computers, 17% on mobile devices and 6% on connected TVs.1
• Viewers spent 711 million minutes with WatchESPN and ESPN3 live and on-demand programming across all platforms, up 91% from last November.1
ESPN networks and ABC sports television content generated 14.2 million tweets in November, 17% of all TV-related activity during the month. ESPN was the fifth most-social TV network, with 1.96 million unique users sending 7.7 million tweets about ESPN content. ESPN2 was the sixth most-social network with 2.1 million tweets from 856,000 unique authors.2 Other key social media metrics:
• ESPN counted 26.5 million unique followers across all ESPN Twitter accounts in November.
• ESPN’s Twitter accounts were retweeted or favorited 7.1 million times during the month, the highest monthly number to date in 2013.3
• 20.2 million people were reached by ESPN page content on Facebook; 18.6 million by SportsCenter page content.3
• 2.6 million people engaged with the ESPN Facebook page (liked a post, shared a story, left a comment), and 2.6 million also engaged with the SportsCenter page.4
• ESPN videos were viewed 39.2 million times on YouTube, up 66% from a year ago.5
1 Source: Adobe Analytics
2 Source: SocialGuide
3 Source: Twitter
4 Source: Facebook
5 Source: YouTube
