ESPN Digital Media reached 64.9 million unique visitors across computers, smartphones and tablets in December, once again leading the sports category, according to comSore’s Multi-Platform report. December marked the fourth consecutive month ESPN delivered more than 60 million uniques, the longest such stretch for any digital property in sports category history.
Overall, ESPN accounted for 31% of all sports category usage on digital platforms last month, substantially more than the Nos. 2 and 3 properties combined (Yahoo! Sports-NBC Sports Network, 13%; NFL Internet Group, 11%). Additional results from the December comScore Multi-Platform report:
• ESPN generated 7.1 billion minutes of usage in December, up 22% over last year.
• 42.7 million people used ESPN mobile properties for 3.9 billion minutes in December, the 4th consecutive month in which more unique people visited ESPN mobile than ESPN.com (39.8MM). ESPN led the No. 2 mobile sports entity by nearly 16 million unique visitors, and received more minutes of usage than the next three mobile properties combined (NFL Internet Group, Bleacher Report-Turner Sports Network, Yahoo! Sports-NBC Sports Network).
• 39% of ESPN’s unique users – 25.1 million people – exclusively accessed content on smartphones and tablets, and 54% of all time spent with ESPN digital content came from mobile device users.
• The 109.6 minutes per user spent with ESPN digital properties (such as ESPN.com, the SportsCenter app and WatchESPN) during December was more than any of the top 35 sports category entities.
• 159,488 people used ESPN digital properties on computers, smartphones and tablets in the average minute throughout December. Among men 18-49 and men 25-54, ESPN was the 8th most-used digital property in the U.S.
Additional results from ESPN Research & Analytics:
• Fans watched 329.4 million digital video clips on ESPN platforms in December, up 32% from a year ago, and ESPN’s fourth consecutive month with more than 300 million views. 76% of clips were viewed on computers, 17% on mobile devices and 6% on connected TVs.1
• Viewers spent 545.7 million minutes with WatchESPN and ESPN3 live and on-demand programming across all platforms last month, up 85% from 2012.1
ESPN networks and ABC sports television content generated 13.4 million tweets in December, accounting for 19% of all TV-related activity during the month. ESPN itself was the No. 4 most-social TV network, with 2.0 million unique users sending 8.0 million tweets about ESPN content. ESPN2 was the 6th most-social network (1.8 million tweets from 802K unique authors).2 Other key social media metrics:
• ESPN counted 27.2 million unique followers across all Twitter accounts in December.
• ESPN’s Twitter accounts were retweeted or favorited 8.3 million times during December, making it the top month in 2013.3
• 28 million people were reached by ESPN page content on Facebook; 26.3 million by SportsCenter page content.4
• 4.2 million people engaged with the ESPN Facebook page (liked a post, shared a story, left a comment), and 3.7 million also engaged with the SportsCenter page.4
• ESPN videos were viewed 33.5 million times on YouTube, up 86% from a year ago.5
1 Source: Adobe Analytics
2 Source: SocialGuide
3 Source: Twitter
4 Source: Facebook
5 Source: YouTube