The 2014 Sprint NBA All-Star Celebrity Game on ESPN is the most-watched ever, according to Nielsen. Last Friday’s telecast drew 2,451,000 viewers (P2+), up eight percent from last year’s 2,263,000 viewers.
In addition, the Celebrity Game posted a 1.5 U.S. household rating, which is tied for the game’s best rating ever. The telecast peaked from 8:45–9 p.m. ET with a 2.1.
Top local markets
|3. New York||3.0|
|(tie) New Orleans||3.0|
Celebrity Game viewership also grew on WatchESPN. The game logged a total of 1.1 million minutes viewed, up 53 percent year-over-year.
The Sprint NBA All-Star Celebrity Game includes stars from all walks of entertainment, including film, music and television. ABC and ESPN NBA Countdown analysts Jalen Rose and Bill Simmons both coached teams this year, with Rose’s East team winning 60-56. Celebrity players included Kevin Hart, Snoop Dogg, Nick Cannon, Michael B. Jordan and more.
ESPN began televising the NBA All-Star Celebrity Game in 2003.