The Finals Wins the Night Across Television for 40th Consecutive Time
ESPN3 Sees 61 Percent Increase for The Finals
Game Three of the 2014 NBA Finals, in which the San Antonio Spurs defeated the Miami Heat to take a 2-1 series lead, generated a strong 10.3 overnight rating on ABC, up from last year’s Game Three between the same two teams. The broadcast peaked with a 12.6 rating between 11:30-11:45 p.m. ET, according to Nielsen.
The Game Three broadcast marks the 40th consecutive time an NBA Finals game has won the night across all of television, nearly doubling its competition. The top local markets include San Antonio (40.5), Miami (30.9), West Palm Beach (18.2), Austin (17.9) and Memphis (14.8).
Additionally, the NBA Finals continues to deliver huge audiences on ESPN3. Game Three generated 346,000 unique viewers, up 61 percent from last year.
The NBA Finals will continue with Game Four on ABC this Thursday, June 12, at 9 p.m. NBA Countdown will precede the broadcast at 8:30 p.m. For more details on ABC’s and ESPN’s NBA Finals coverage, visit ESPNMediaZone.com.