ESPN’s Double Digit Audience Increases Generate Most-Viewed WNBA Playoffs Since 2007

BasketballWNBA

ESPN’s Double Digit Audience Increases Generate Most-Viewed WNBA Playoffs Since 2007

ESPN’s coverage of the 2014 WNBA postseason generated the largest television audience for the event since 2007, posting double digit increases in ratings and viewership over 2013. Overall, ESPN, ABC, ESPN2 and ESPNEWS combined to televise 10 games, reaching 489,000 viewers and a 0.3 US household ratings for increases of 90 percent (vs. 257,000 in 2013) and 50 percent (vs. 0.2), respectively.

The WNBA Finals 2014 Presented by Boost Mobile had increases of 150 percent in US household ratings (0.5 vs. 0.2 in 2013) and a 91 percent in viewership (659,000 vs. 345,000 in 2013).

ABC was home to the WNBA Conference Final Game 2 on Sunday, Aug. 31 – a 96-78 Phoenix victory over the Minnesota Lynx – ranking as the most-viewed WNBA postseason game on ABC since 2007 (828,000 viewers, 0.6 rating). The Eastern Conference Finals Game 2 between the Detroit Shock and Indiana Fever on September 2, 2007, averaged 839,000 viewers based on a 0.7 rating.

The six WNBA Conference Semifinal games on ESPN2 posted a 100 percent ratings increase over last season (0.2 HH US rating vs. 0.1) and a 31 percent increase in viewership (262,000 viewers vs. 200,000 viewers).

-30-

 

 

 

Tags

Rachel Margolis Siegal

As part of the College Sports PR team at ESPN, it has been an exciting adventure for me since I joined the worldwide leader in July 2010, working on college football, college basketball, college lacrosse and WNBA properties. I began my love of sports as the manager of several high school sports teams and continued that hobby into college. While at Quinnipiac, I worked in the Sports Information Department, which led me to a summer internship at the New Haven Ravens, a AA baseball team, and an eventual job with the Athletic Communications Department at the University of Connecticut. After my five-year stint at Connecticut, I spent six years as Director of Communications at the BIG EAST Conference in Providence, R.I. before joining ESPN.
Close