Monday Night Football Helps ESPN Win the Night

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Monday Night Football Helps ESPN Win the Night

Last night’s Monday Night Football game – a Green Bay Packers’ 43-37 victory over the Atlanta Falcons – helped ESPN win the night across all broadcast and cable networks among households, viewers and all key male and adult demos. The game was the top telecast across all networks in those same categories.

The game averaged an 8.5 household US rating; 9,890,000 households; and 13,958,000 viewers (P2+), according to Nielsen. The game peaked from 9:15-9:30 p.m. with a 10.1 rating and 16,636,000 viewers.

In Atlanta, the game delivered a 9.8 rating on ESPN and a 9.8 on WSB-ABC, for a combined 19.7 rating in the market. In Milwaukee, the game delivered a 16.9 rating on ESPN and a 33.3 on WISN-ABC, for a combined 50.2 rating in the market.

The top 10 metered markets (in addition to those of the competing teams) included: Las Vegas (17.1), New Orleans (14.5), Denver (12.2), Seattle (12.0), Charlotte (11.8), Birmingham (11.5), Minneapolis (11.5), Norfolk (11.5), Phoenix (11.5) and West Palm Beach (11.3).

Through the first 14 weeks (15 games), ESPN’s Monday Night Football is averaging an 8.3 household US rating; 9,610,000 households; and 13,306,000 viewers.

MNF on ESPN Deportes

Last night’s Falcons-Packers telecast on ESPN Deportes, ESPN’s Spanish-language sports network, averaged a 0.5 Hispanic Household US rating with 72,000 Hispanic Household impressions, and 110,000 Hispanic P2+ impressions. Season-to-date, MNF on ESPN Deportes is averaging a 0.4 Hispanic Household US rating (a 33 percent gain) with 60,000 Hispanic Household impressions and 85,000 Hispanic P2+ impressions, increases of 33 percent and 27 percent, respectively.

ESPN Digital
The Packers-Falcons game had an average minute audience on WatchESPN of 103,000, up 35 percent compared to Week 14 last season. The game drew 315,000 unique viewers and 22 million total live minutes viewed, up 54 percent and 50 percent, respectively, over last year.

In addition, ESPN’s NFL coverage on digital platforms on Sunday engaged an average minute audience of 623,000, up 10 percent for the same week last year. Across the web and app, ESPN Fantasy Football accounted for 35 percent of ESPN’s total digital audience for the day, with an average minute audience of 280,000, up 42 percent over Week 14 last year. The ESPN Fantasy Football app had 4.7 million unique visitors on Sunday, up 26 percent over last year.

Next Week: Drew Brees and New Orleans Saints vs. Jay Cutler and Chicago Bears on MNF

Next week, ESPN’s MNF returns when Drew Brees and the New Orleans Saints travel to the Windy City to play Jay Cutler and the Chicago Bears, Dec. 15 at 8:15 p.m. ET (kickoff at 8:30 p.m.).

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Bill Hofheimer

I oversee ESPN’s pro football PR, including Monday Night Football and NFL studio shows. Other programs I work on include ESPN soccer, Around the Horn and PTI.
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