LSU and BYU to Play in 2017 AdvoCare Texas Kickoff at NRG Stadium

College FootballFootball

LSU and BYU to Play in 2017 AdvoCare Texas Kickoff at NRG Stadium

HOUSTON- Louisiana State University and Brigham Young University will open the 2017 season in the fifth installment of the AdvoCare Texas Kickoff at NRG Stadium in Houston, Texas. The game will mark the first ever meeting between the schools.

The AdvoCare Texas Kickoff and the AdvoCare V100 Texas Bowl have grown to become two of the most popular annual college football games in the country. Last year, both events sold out in advance and delivered a combined economic impact of close to $100 million for the city of Houston, based on a study done by Strategic Marketing Services and SportEconomics. The LSU-BYU matchup in 2017 will follow Texas A&M-Arizona State in 2015 and Oklahoma-Houston in 2016.

“We are thrilled to announce that LSU and BYU will be competing in the 2017 AdvoCare Texas Kickoff game at NRG Stadium to open the college football season,” said Jamey Rootes, President of the Houston Texans and Lone Star Sports & Entertainment. “We look forward to hosting these two great football programs and their passionate fan bases for what has become a Labor Day weekend tradition in Houston. This game reinforces the reputation that Houston and NRG Stadium have earned as a premier destination for college football.”

LSU has a storied program led by 10th year head coach Les Miles, who is 103–29 since taking over in 2005. Under his direction, the Tigers have won a national championship, two SEC titles, played in 10 straight bowls games and finished ranked in the top-20 eight times. LSU picked up a victory against No. 14 Wisconsin in the 2014 AdvoCare Texas Kickoff game and finished the season with an 8-5 record (4-4 in the SEC). The Tigers ended the year with a 31-28 loss to Notre Dame in the Franklin American Mortgage Music City Bowl.

“We are excited about the opportunity to return to Houston for the 2017 season opener against BYU,” said Joe Alleva, LSU Vice Chancellor and Director of Athletics. “We opened the 2014 season against Wisconsin in NRG Stadium and the turnout and response from our fans far exceeded our expectations. Houston is a great city with a huge LSU alumni base and NRG Stadium continues to be one of the great venues for football. We look forward to opening the 2017 season against BYU in Houston in what should be another great start to the football season.”

Bronco Mendenhall has been at the helm of BYU since 2005, after two years as the defensive coordinator. He has guided BYU to ten straight bowl invitations, won two outright conference championships and led the way into BYU football independence. The Cougars are 90-39 with Mendenhall as head coach and 34-18 since going independent in 2011. BYU went 8-5, which included a 41-7 win at Texas, and ended 2014 with a 55-48 loss in double overtime to Memphis in the Miami Beach Bowl.

“Any football team or fan who loves the game would be thrilled to have the chance to play a traditional powerhouse like LSU in an awesome venue like NRG Stadium,” said BYU Director of Athletics Tom Holmoe. “We are excited and grateful for the invitation to play in such a great game.”

The 2017 AdvoCare Texas Kickoff will mark the fifth year of an eight year agreement between Lone Star Sports & Entertainment and ESPN Events, a subsidiary of ESPN, to bring a top college football game to NRG Stadium during the Labor Day weekend to start the college football season.

“We continue to be pleased with the growth of the AdvoCare Texas Kickoff,” said Pete Derzis, Sr. Vice President & General Manager, ESPN Regional Television. “Both teams have a great fan following and rich history, which will continue to bring a high level of interest to our game.”

Fans interested in game tickets and premium hospitality options are encouraged to join the AdvoCare Texas Kickoff Priority Wait List by visiting

Lone Star Sports & Entertainment
Lone Star Sports & Entertainment is an event management company founded in 2003.  Since its founding, LSSE has established itself as the leading sports event promoter in Houston. In addition to the AdvoCare V100 Texas Bowl and the AdvoCare Texas Kickoff, LSSE has emerged as a premier promoter for international soccer matches, including the 2010 MLS All-Star Game featuring Manchester United, the 2006 FC Barcelona U.S. tour, 2003 and 2008 matches between the United States and Mexico, and the 2005, 2007, 2009 and 2011 CONCACAF Gold Cups. LSSE has also reinvigorated the “Battle of the Piney Woods” rivalry between Stephen F. Austin and Sam Houston State and has promoted a pair of major concerts featuring country superstars George Strait and Kenny Chesney.

ESPN Events
ESPN Events, a subsidiary of ESPN, owns and operates a large portfolio of collegiate sporting events worldwide. The roster includes two Labor Day weekend college football games; 11 college bowl games and eight college basketball events, which accounts for approximately 200 hours of programming, reaches almost 64 million viewers and attracts over a half a million attendees each year. With satellite offices in Boca Raton, Boise, Birmingham, Dallas-Fort Worth, Albuquerque, St. Petersburg and Las Vegas, ESPN Events builds relationships with conferences, schools and local communities, as well as providing unique experiences for teams and fans.

ESPN Events also manages the Big 12 Corporate Partner Program.

Collegiate Football
AdvoCare V100 Texas Bowl (Houston); AdvoCare Texas Kickoff (Houston); Birmingham Bowl (Alabama); Bitcoin St. Petersburg Bowl (Florida); Boca Raton Bowl (Florida); Famous Idaho Potato Bowl (Boise); Gildan New Mexico Bowl (Albuquerque); Hawai’i Bowl (Honolulu); Lockheed Martin Armed Forces Bowl (Dallas-Fort Worth); MEAC/SWAC Challenge presented by Disney (Orlando, Fla.); Orlando Kickoff (Florida); Raycom Media Camellia Bowl (Montgomery, Ala.); Royal Purple Las Vegas Bowl (Nevada); The Home Depot College Football Awards (Orlando, Fla.) and Zaxby’s Heart of Dallas Bowl (Dallas-Fort Worth)

Collegiate Basketball
Armed Forces Classic (U.S. Coast Guard Air Station Borinquen, PR); DIRECTV Wooden Legacy (Orange County, Calif.); Gildan Charleston Classic (South Carolina); Hawaiian Airlines Diamond Head Classic (Honolulu); Jimmy V Men’s & Women’s Basketball Classics Presented by Corona (New York City & Notre Dame, Ind.); Orlando Classic (Walt Disney World Resort near Orlando, Fla.); Puerto Rico Tip-Off (San Juan, PR) and State Farm Champions Classic (Indianapolis)

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Rachel Margolis Siegal

As part of the College Sports PR team at ESPN, it has been an exciting adventure for me since I joined the worldwide leader in July 2010, working on college football, college basketball, college lacrosse and WNBA properties. I began my love of sports as the manager of several high school sports teams and continued that hobby into college. While at Quinnipiac, I worked in the Sports Information Department, which led me to a summer internship at the New Haven Ravens, a AA baseball team, and an eventual job with the Athletic Communications Department at the University of Connecticut. After my five-year stint at Connecticut, I spent six years as Director of Communications at the BIG EAST Conference in Providence, R.I. before joining ESPN.
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