ESPN Sales Launches “Hometown” to Serve Brands Targeting Market-Specific Audiences

Ad SalesSales & Marketing

ESPN Sales Launches “Hometown” to Serve Brands Targeting Market-Specific Audiences

PrintESPN is launching Hometown, a new division of ESPN’s Customer Marketing and Sales group that will focus on serving national brands looking to connect with fans in specific markets at their greatest passion point – their love of their favorite teams.

The group will represent in-market activations available across ESPN’s digital, mobile, radio and digital audio assets. Hometown’s introduction precedes the redesign of, which will unveil newly designed clubhouse pages with sophisticated geo-targeting capabilities and enhanced personalization of the fan experience.

“These opportunities allow an advertiser to complement a national buy or create a standalone market-level campaign,” said Wendell Scott, senior vice president of Multimedia Sales. “ESPN Hometown will target specific markets with scale, through an unmatched combination of technology, personalization and team-focused content.”

Based in New York, N.Y., Hometown will be led by JonPaul Rexing, senior director of Hometown sales, who will report into Matt Genova, vice president of Multimedia Sales.


Ana Livia Coelho

Ana Livia Coelho is a Senior Publicist in New York, overseeing FiveThirtyEight as well as ESPN’s Consumer Marketing, Ad Sales, Affiliate Sales, Consumer Products and Research groups. She is a native Brazilian and a graduate of the Indiana University School of Journalism and the Universidad Complutense de Madrid.
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