ESPN’s telecast of No. 4 Duke’s 92-90 overtime victory against No. 15 North Carolina on Wednesday, Feb. 18, averaged 4,136,000 viewers and a 2.6 US rating, making it the most-viewed and highest-rated college basketball game of the season across all cable and broadcast networks. It also ranks as ESPN’s fourth most-viewed Duke vs. North Carolina telecast ever and the network’s 11th most-viewed men’s college basketball game all-time.
In addition to a significant television audience, the ACC matchup generated 10,100,000 minutes of live viewing and 246,000 unique viewers on WatchESPN, making it the platform’s top men’s college basketball game ever.
Top 10 Metered Markets
Greensboro was the highest-rated metered market for North Carolina at Duke, averaging a 14.3 rating. Raleigh-Durham was second with a 10.8 rating followed by Louisville (8.9), Charlotte (8.5), Greenville (7.2), Norfolk (6.6), Richmond (4.7), Las Vegas (4.2), Kansas City (4.1) and New Orleans (3.8).
It is also the highest rated men’s college basketball telecast on ESPN in Greensboro since February 23, 2013 (NC State vs. North Carolina) and in Charlotte since January 26, 2012 (NC State vs. North Carolina).