Agreement Includes Exclusive Advertising Relationship
ESPN, the leader in fantasy sports games and content for over 20 years, and DraftKings, Inc., a leading destination for daily fantasy sports, have reached an exclusive agreement that will make DraftKings the official daily fantasy sports offering across ESPN’s platforms.
This exclusive relationship will include branding and promotional opportunities across multiple ESPN and DraftKings’ platforms including integration into digital properties and television programming.
“ESPN and DraftKings share a history of innovating and advancing fantasy sports to serve this passionate fan base,” said ESPN President and Co-Chairman of Disney Media Networks John Skipper. “DraftKings is a dynamic company – deeply connected to its fans – and we’re excited to have them on board as our official daily fantasy sports offering.”
“We are thrilled to be working closely with ESPN,” said Jason Robins, DraftKings CEO. “Together we will provide fans with the most robust, diverse and comprehensive fantasy sports experience.”
ESPN has been a leader in fantasy sports for over two decades, having launched the first online fantasy drafts and published fantasy sports content shortly after the launch of ESPN.com. Today, more than 12 million sports fans play ESPN Fantasy games across its four top games alone and ESPN Fantasy Football is the number one fantasy football game in the industry, with over 25 million transactions and 47 million alerts per week.
About DraftKings, Inc.
DraftKings, Inc. is a leading skill-based Daily Fantasy Sports (DFS) gaming destination for fans in North America to compete in single-day online games for cash and prizes across the largest variety of professional and collegiate sports. DraftKings is the exclusive DFS partner of Major League Baseball, the National Hockey League, NASCAR, Ultimate Fighting Championship. Founded in 2012 by CEO Jason Robins, CRO Matt Kalish and COO Paul Liberman, DraftKings is headquartered in Boston, Mass.
Katina Arnold/ 860-766-7463/ [email protected]
Sabrina Macias/ 646-565-6758/ [email protected]