ESPN Reaches Diverse Audience with Pan American Games Toronto 2015

ESPN DeportesPan American Games

ESPN Reaches Diverse Audience with Pan American Games Toronto 2015

Nearly 33 Million Viewers Watched on ESPN Platforms

ESPN and ESPN Deportes reached 32.9 million viewers (P2+) during the 17 days of live coverage across totaling close to 900 hours on television and online from Pan American Games Toronto 2015 (July 10-26).

Highlights:

  • Across ESPN, ESPN2, ESPNU and ESPN Deportes, the Pan Am Games reached 32.9 million viewers (P2+).  That represents an increase of 41 percent from the 2011 Games.
    • Across those networks, the Pan Am Games reached 8.6 million Hispanics viewers (P2+).
    • The Pan Am Games on ESPN Deportes reached 5.6 million Hispanic viewers (P2+).
  • During the Games, ESPN Deportes ranked as the #1 Spanish-language cable network in the late-morning timeslot (10a-3p), and #2 in total day among Hispanic M18-49.
  • The Games brought in a more diverse audience to the ESPN English language networks, delivering an above-average composition of Hispanic, non-Hispanic Black and female viewers.
    • During the Pan Am telecasts, close to half of ESPN2’s audience was multicultural (not non-Hispanic-White) – on average, about one-third of ESPN2’s audience is multicultural.
    • The audience was 17% Hispanic, one the highest Hispanic composition for an event or studio program on the network.
    • About a third of the audience was female on both ESPN2 and ESPN Deportes – compared to about 25% for the networks’ average.
    • The ESPN2 audience was 28% non-Hispanic black, slightly higher than the network’s average (25%).

The 2015 Pan American Games featured 41 countries, more than 7,000 athletes and 36 Summer Olympic sports. Team USA led the Games with 265 medals (103 gold), followed by Canada with 217 medals (78 gold), Brazil with 141 (41 gold), Cuba with 97 (36 gold), and Mexico with 95 (22 gold). Considered the ‘Olympics of the Americas, the Pan American Games are the world’s second-largest multi-sport event after the Summer Olympics.

The 2019 Pan Am Games will be held in Lima, Peru; ESPN and ESPN Deportes will again be the excluisve U.S. home for the event.

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Gabriela Nuñez

Gaby Nuñez is manager of communications for ESPN Deportes and ESPN Latin American. She joined ESPN in October 2010 and is based in the company’s New York City offices. In this role, Gaby is responsible for the creative development, strategy and overall publicity efforts for ESPN Deportes and ESPN Latin America. Gaby grew up in Caracas, Venezuela and later moved to the U.S. Prior to joining ESPN, Gaby worked a various PR agencies in Miami and Los Angeles. She holds a B.A. from Florida International University.
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