ESPN Spot Showcases New New Year’s Eve Traditions with the College Football Playoff

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ESPN Spot Showcases New New Year’s Eve Traditions with the College Football Playoff


Jimmy Kimmel and Robin Thicke Lead Revelers in Special College Football Themed ‘Auld Lang Syne’

Jimmy Kimmel, Robin Thicke, Kelly Rowland and Josh Duhamel already have their New Year’s Eve plan in place: gathering with friends and fans to celebrate New Year’s Eve by reveling and watching the College Football Playoff (CFP) Semifinals, airing on December 31 at 4:00 p.m. and 8:00 p.m. ET.

That’s the premise of ESPN’s new commercial debuting during Monday Night Football in anticipation of Tuesday’s unveiling of the CFP Selection Committee’s first official ranking of the season (7 p.m. ET on ESPN).  The star-studded spot introduces a Playoff rendition of the iconic New Year’s Eve tune “Auld Lang Syne,”with unique lyrics geared toward the CFP.

All celebrities featured in the video include: 

  • Antonio Cromartie, New York Jets’ cornerback
  • Josh Duhamel, actor
  • Tracee Ellis Ross, actress, ABC’s  Blackish
  • Dwight Freeney, Arizona Cardinals’ linebacker
  • Guillermo, ABC’s Jimmy Kimmel Live
  • Ken Jeong, actor, ABC’s Ken
  • Jimmy Kimmel, host of ABC’s Jimmy Kimmel Live
  • Ronnie Lott, former NFL star
  • Robin Thicke,  recording artist
  • Kelly Rowland, recording artist and actress
  • Max Scherzer, Washington Nationals’ pitcher
  • Nick Young, Los Angeles Lakers’ swingman

Mascots include: 

  • University of Alabama – Big Al
  • Texas Christian University  – Super Frog
  • Baylor University  – Bruiser
  • Michigan State University – Sparty
  • University of Georgia – Hairy Dawg
  • University of California, Los Angeles – Joe and Josie Bruin

The video, the latest installment of ESPN’s “Who’s In?” campaign, is aimed at celebrating and reminding fans that for the first time the Semifinal games will take place on New Year’s Eve.  A 60-second version of the video will be available digitally. Digital banners and social extensions of the spot are also debuting today.

“Who’s In?” is created in collaboration with creative agency Wieden + Kennedy New York. Several more spots as well as digital, print and social elements will run through the crowning of the National Champion in January 2016.

ESPN has exclusive coverage of the College Football Playoff, featuring the four top teams as selected by the College Football Playoff Selection Committee.

Song lyrics:



 This New Year’s Eve will be so awesome.



The stars have all aligned.

So match your jerseys and cummerbunds,

‘Cause now it’s Playoff time.



It’s Playoff time, my dear.

It’s Playoff time.

Footballs will spike, midnight will strike.

‘Cause now it’s Playoff time.


Yes, New Year’s Eve will be so awesome.

Watching College Football through confetti!


Missing out is not an option.

So plan accordingly.


Ana Livia Coelho

Ana Livia Coelho is a Senior Publicist in New York, overseeing FiveThirtyEight as well as ESPN’s Consumer Marketing, Ad Sales, Affiliate Sales, Consumer Products and Research groups. She is a native Brazilian and a graduate of the Indiana University School of Journalism and the Universidad Complutense de Madrid.
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