Redesigned sites deliver mobile-first design and ESPN’s local, regional and global sports news, content and coverage
Built on powerful new technology and content management platforms, relaunched editions follow U.S. and U.K. relaunch in April; mark next step in global “editions” strategy
Today, ESPN relaunched its signature Spanish-language websites, delivering newly revamped sites for fans across Latin America and Spanish-speaking fans in the U.S. and around the world.
The completely redesigned platform will serve fans across Latin America, with dedicated local ESPN sites in Argentina, Chile, Colombia, Mexico and Venezuela. U.S. Hispanic fans will be served by a relaunched edition of ESPNdeportes.com. Fans in Brazil continue to be served by ESPN.com.br (Portuguese-language).
The sites are powered by ESPN editorial and content teams across Latin America and around the world, including teams in Buenos Aires, Mexico City, Miami, Los Angeles and the Bristol, Conn. headquarters, as well as reporters and journalists spread across Latin America and editorial teams around the world dedicated to industry-leading coverage of global football, rugby, tennis, boxing, baseball, basketball and more.
Built on the same technology infrastructure and design elements as the new ESPN.com (which debuted in April), the sites have been re-engineered to be faster, make more of ESPN’s industry-leading content easily discoverable, and deliver a more engaging experience for fans.
Reflecting ESPN’s mobile-first focus with digital products, the new sites automatically adjust to any screen, regardless of device or platform, delivering an optimized experience for fans on smartphone, tablet, laptop, desktop computer or other device. The result is a consistent, dynamic presentation of ESPN’s content and storytelling, including scores, news, video, audio and more.
The debut of these sites represents the latest step in ESPN’s development of a global digital platform that will power local editions of signature ESPN digital properties – including the ESPN website and app – around the world, in multiple languages.
“Bringing a uniformly great experience to sports fans all over the world is central to our mission at ESPN,” said John Kosner, executive vice president of ESPN Digital and Print Media. “Working together with our leadership teams around the world, we are delivering editions of ESPN.com to fans across the Western Hemisphere. These will be followed by new Spanish-language editions of the ESPN app next spring. Fans will enjoy the best and fastest scores, most authoritative news and unmatched video delivery. Utilizing our global technology infrastructure while we program content and sell advertising locally is a powerful, winning combination.”
Since the relaunch of ESPN.com and ESPN.co.uk earlier this year, ESPN has continued to develop and optimize the technology, product and content management systems powering the world’s leading digital sports portfolio. Those developments, as well as feedback from sports fans across Latin America, have been incorporated in the new Spanish language editions, including:
- Enhanced delivery of video and audio content
- A re-engineered Content Management System and streamlined editorial processes
- Coverage of more and diverse international sports
- Improvements in speed and performance
ESPN is the No. 1 digital sports brand in the world, serving an average of more than 112 million unique sports fans per month across the globe. In Spanish-speaking Latin America, ESPN digital consistently ranks among the top sports properties, reaching millions of users. Video viewing across ESPN digital properties in Latin America has seen particularly strong growth recently, with video starts increasing 96 percent in the past 12 months.
In the U.S., ESPNDeportes.com is one of the top Spanish-language sports properties, and ESPN is the leader in both unique users and overall time spent in the digital sports among U.S. Hispanics (Spanish- and English-language), with a 30 percent share of total minutes.