Again Leads Cable in Total Day for Key Male Demos
ESPN’s Total Day Average Audience is 25% Larger than all non-ESPN Sports Networks Combined
In 2015, ESPN repeated as the top cable network in prime time among households and viewers (P2+), an accomplishment first achieved in 2014.
ESPN also repeated previous yearly bests as cable’s best among all key men/adult demos. On a Total Day basis, ESPN ranked first among full-time cable nets with M18+, M18-34, M18-49, M25-54, plus P18-49, and P25-54.
In 2015, ESPN aired 18 of cable’s top 27 most-viewed shows in terms of household impressions (12 of the top 27 in P2+).
With an average total-day audience of 900,963 viewers, ESPN outdrew all non-ESPN sports networks by 25 percent (719,425).
All-Time Cable History
In cable history, with the three College Football Playoff games from last January atop the list, ESPN has televised 49 of the 54 most-viewed telecasts (excluding breaking news) of all time in terms of household impressions (45 of the top 55 in terms of P2+). All 49 are college football or Monday Night Football; three of the other five are presidential debates this year.
In September across TV, PC, Smartphone, Tablet, and Radio, ESPN media reached 203 million Persons 18+ (82.4% of U.S.) and 134 million P18+ in the average week, and 55 million P18+ in the average day. (Source: September 2015 comScore Project Blueprint)