Sony Pictures Networks India (SPN) Amplifies its leadership with launch of SONY ESPN Channels

ESPN International

Sony Pictures Networks India (SPN) Amplifies its leadership with launch of SONY ESPN Channels

  • SONY ESPN and SONY ESPN HD go live on Sunday, 17 January 2016

Sony Pictures Networks India (SPN), in collaboration with ESPN, has announced the launch of its two new channels, SONY ESPN and SONY ESPN HD; which will go live on 17 January 2016.  With this, SPN has expanded its sports cluster to four channels – SONY ESPN, SONY ESPN HD, Sony SIX and Sony SIX HD, thereby amplifying its leadership in sports entertainment in India and the sub-continent. Moreover, the launch of these new channels represents the first steps in the innovative collaboration between SPN and ESPN to power unmatched content, across both, television and digital platforms.

SONY ESPN channels will benefit from both SPN’s powerful existing portfolio of sports and content, plus ESPN’s leadership position in sports and more than 1000 hours of programming per year from its portfolio of sports rights, original programming, award-winning sports documentaries and studio programs. SONY ESPN will kick-off its sporting calendar with the live broadcast of the first tennis Grand Slam of the year, the Australian Open.

Later this year, the collaboration between SPN and ESPN will also see the launch of a new multi-sport digital website and App that will complement the SONY ESPN channels, as well as the existing leadership of ESPNcricinfo and Sony LIV’s digital offerings.

SPN and ESPN are also looking at developing ESPNcricinfo programming in the coming months around major cricket events and to complement cricket coverage on the SONY ESPN and SONY SIX channels.

NP Singh, Chief Executive Officer, Sony Pictures Networks India:
“As a network, SPN is focused on becoming the first choice in television and digital entertainment. Our collaboration with ESPN is a targeted step in that direction as it helps us ink another milestone in our growth trajectory. Not only that, the launch of the SONY ESPN cluster of channels validates our intent to provide stylized, high-quality and insightful sporting content to viewers in India and across the Indian sub-continent.”

Prasana Krishnan, EVP & Business Head, Sports Cluster, Sony Pictures Networks India:
“ESPN has always had a strong connection with Indian audiences. Our partnership with ESPN will further strengthen our Sports bouquet with four channels SONY ESPN, SONY ESPN HD, Sony SIX and Sony SIX HD. Our programming line-up starts with the Australian Open followed by marquee football properties like Liga BBVA, Serie A TIM and FA CUP leading to UEFA EURO 2016, giving every sports fan a reason to celebrate our extensive offering with analysis presented by expert panelists.”

Mike Morrison, Vice President & General Manager, ESPN Asia Pacific:
“For more than 35 years, ESPN has been known for its quality, personality and authority. The launch of these channels, and the complimentary digital properties in the months ahead, creates a world-class multi-media stage on which the combined expertise and resources of our two companies can deliver amazing content and products to Indian fans.”

Ramesh Kumar, Vice President, ESPN India and South Asia:
“This launch is a great day for Indian sports fans. The launch of SONY ESPN and SONY ESPN HD is a first step as part of our collaboration with SPN, coming at a time when the sports media landscape in India is expanding and consumers demand for quality content is on the rise. We’re thrilled to be working with the team at SPN and look forward to the opportunities that lie ahead.”

The programming line-up on Sony ESPN channels includes UEFA Euro 2016, 2018 FIFA World Cup La Liga BBVA, Serie A TIM, Emirates FA Cup, UEFA European Qualifiers for 2018 WC, FIFA Futsal World Cup 2016, Australian Open, Hopman Cup, Mubadala World Tennis Championship, Champions Tennis League, UFC, NFL, ATP 1000, ATP 500, ATP 250 and ATP World Tour Finals.

About Sony Pictures Networks India (SPN):
Sony Pictures Networks India (SPN), (formerly Multi Screen Media Private Ltd.), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels.

As a leading television network in India, SPN comprises of Sony Entertainment Television (SET), one of India’s leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel; MAX 2, a second Hindi movie channel showcasing great Indian Cinema; SAB, a family comedy entertainment channel; PIX, the English movie channel; AXN, the leader amongst English Entertainment Channels; AATH, the Bangla movie channel, MIX a refreshing Hindi music channel; SIX, India’s Premier Sports Entertainment Channel; LIV – the Digital Entertainment Channel; and, MSM Motion Pictures is the company’s venture in film production. SPN is in its 21st year in India.

About ESPN:
ESPN is among the most favored and respected sports brands in India, has built a strong connection with Indian sports fans through its leadership in digital media and a long heritage in sports television.

ESPN is India’s market-leading digital sports provider, and the number one digital sports brand globally. It serves fans with
the best digital sports content and products across the variety of digital devices that the modern sports fan uses daily. In India, ESPN’s digital portfolio is led by ESPNcricinfo – the leading digital cricket destination in India and globally, with more than 20 years of leadership. It is joined by other growing properties including (global football) and the coming multisport site.

ESPN, Inc. is the leading multinational, multimedia sports entertainment company featuring the broadest portfolio of multimedia sports assets with over 50 business entities, including 35 television networks and a variety of additional businesses that reach sports fans in more than 61 countries and territories across all seven continents. The company’s philosophy to global growth begins with its mission, to serve sports fans anytime, anywhere. It leverages world-class global technology and media platforms to deliver content and products that are locally relevant and tap into the passion and dedication of fans all over the globe. ESPN is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company.

The Hearst Corporation holds a 20 percent interest in ESPN.

Paul Melvin

Sr. Director, Communications
Back to top button