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En español: http://es.pn/1PKPQOo
- Household Audience Up 51% Over 2015 Spanish-language Transmission
- Network’s Most-Watched, Non-Soccer Telecast
ESPN Deportes – for the first time the exclusive Spanish-language home of the Super Bowl – posted a 51% household audience increase over last year’s Spanish-language presentation. It was also ESPN Deportes the biggest non-soccer audience in its 14-year history with the Denver Broncos defeating the Carolina Panthers 24-10 in Super Bowl 50. The network averaged 268,000 Hispanic household impressions and 472,000 viewers (P2+), based on a 1.8 rating according to Nielsen.
In addition, Super Bowl 50 on ESPN Deportes was the most-watched non-soccer event ever on Spanish-language pay television, behind only the 2014 Super Bowl.
The new mark for ESPN Deportes excluding soccer is 33 percent larger than the previous best – the Premier Boxing Champions event on August 29 last year with an average of 355,000 viewers.
On WatchESPN, Super Bowl 50 delivered ESPN Deportes’ fifth-most-watched event ever, attracting an additional 5,600 average minute impressions to the TV audience, 29,000 unique viewers and a total of 1.5 million minutes viewed. It is the most-watched, non-soccer event for ESPN Deportes on WatchESPN – trailing only four UEFA Champions League matches.
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Gabriela Nunez – [email protected], (646) 704-3987