USA-Guatemala: ESPN’s Best Audience for Semifinal Round of FIFA World Cup Qualifiers

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USA-Guatemala: ESPN’s Best Audience for Semifinal Round of FIFA World Cup Qualifiers

Photo of Mac Nwulu Mac Nwulu Follow on Twitter March 30, 2016
Columbus, OH. - March 29, 2016 - MAPFRE Stadium: XXXXX (XX) of the U.S. Men's National Soccer Team / Guatemalan Men's National Soccer Team during the 2018 FIFA World Cup Qualifying Semifinal Round.

Last night’s ESPN2 telecast of the U.S. Men’s National Team victory over Guatemala in Columbus, Ohio, delivered an average audience of 954,000 viewers, making it ESPN’s most-watched CONCACAF semifinal round match since the company started televising the FIFA World Cup qualifying series. The audience surpassed the previous high –902,000 viewers for the US Men’s National Team vs. Jamaica match on Sept. 11, 2012 (ESPN2).

The top-10 markets: Columbus, Ohio (2.2), Baltimore (1.4), Tulsa (1.4), Norfolk-Newport News (1.3), Cincinnati (1.3), St. Louis (1.2), West Palm Beach (1.1), Atlanta (1.1), Denver (1.1), and Jacksonville (1.0).

WatchESPN

USA-Guatemala was also the most-watched FIFA World Cup qualifier on WatchESPN, attracting an additional 43,000 average minute impressions to the TV audience with 152,000 live unique viewers and 6.1 million live minutes viewed.

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Photo of Mac Nwulu Mac Nwulu Follow on Twitter March 30, 2016
Photo of Mac Nwulu

Mac Nwulu

I joined ESPN in 1998 and since then, it's been a great experience managing PR and communications for a range of ESPN initiatives and properties over the years. I am currently focused on soccer and Andscape, ESPN’s site focusing on sports, race and urban culture and how they intersect.
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