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Video views more than triple globally in two years
Double digit percentage growth in audience and mobile use across major cricketing markets
The World T20 Tournament concluded with the West Indies being crowned world champions after defeating England in the Final last Sunday (Apr. 3). Throughout the tournament, ESPNcricinfo – the leading digital destination for cricket coverage and news – set new records for audience and engagement with the Twenty20 form of the game.
Globally, via all devices and platforms, the 2016 tournament was the most trafficked non-ICC Cricket World Cup event in ESPNcricinfo site history, recording an average of 4.1 million daily unique visitors, a 10 percent increase compared to the 2014 edition of the tournament. The site also logged 1.4 billion minutes and 197.6 million visits, up 11 and 30 percent, respectively.
The most dynamic growth in audience and engagement for ESPNcricinfo came from video. Globally, the site recorded 17 million video starts, more than triple the 2014 tournament (up 225 percent). Average daily video starts on the web (mobile and computers) more than doubled from two years ago (up 165 percent).
Video viewing grew substantially across all major cricket markets, with the UK, US, India, Australia, Pakistan, Bangladesh, and Canada all increasing by triple-digit percentages. The US (5.2 million), UK (3.9 million) and India (2 million) were the top three markets for video, with Australia in fourth (1.2 million).
On smartphones globally, ESPNcricinfo apps also showed healthy increases, up 41 percent in average daily unique visitors, 63 percent in total minutes and 70 percent in total visits. App audiences among cricket fans in the UK, Pakistan, Bangladesh, Australia, Sri Lanka and the UAE increased double-digit percentages compared to the 2014 tournament.
The India vs. West Indies semifinal (Mar. 31) ranked as the best non-ICC Cricket World Cup day in ESPNcricinfo site history, logging 7.0 million unique visitors and setting a new World T20 single day record. The India vs. Bangladesh match (Mar. 23) ended in a dramatic fashion, driving the 2016 tournament highs in total minutes and page views.
India logged the most traffic across all platforms during the tournament, with over 1.4 million average daily unique visitors, 227 million page views and 472 million minutes. Each of the five India matches drove more daily unique visitors and video starts to ESPNcricinfo in India than any single day from the 2014 tournament. Ranking second behind India was the U.S., with significant double-digit percentage growth in Pakistan, Bangladesh, and Australia across all major metrics.