2016 NCAA Men’s Lacrosse Championship Game Sees Significant Audience Increase
The 2016 NCAA Men’s Lacrosse Championship game experienced a significant audience increase on both ESPN2 and WatchESPN compared to the same event last season. North Carolina’s 14-13 overtime victory over No. 1 Maryland (Monday, May 30, at 1 p.m.) averaged 476,000 television viewers, a 43% increase from the 2015 men’s lacrosse season finale on ESPN2 featuring Maryland vs. Denver. Additionally, ESPN2 on WatchESPN, the Memorial Day game saw a 171% increase in total minutes, 131% increase in average minute audience, and a 96% increase in unique viewers over the Pioneers-Terrapins matchup from last season.
2016 NCAA Men’s Lacrosse Championship Game Top Markets
2016 Men’s Lacrosse Championship Weekend
ESPN2’s telecast of the entire men’s lacrosse championship weekend beginning with the two semifinals on Saturday, May 28 (Noon and 2:30 p.m.) and then concluding with the previously mentioned championship game, averaged 306,000 viewers, a 13% increase over last year’s three-game championship weekend on ESPN2. On ESPN2 on WatchESPN, the Memorial Day weekend event saw a 110% increase in total minutes, 99% increase in average minute audience and a 70% increase in unique viewers over 2015’s championship weekend.
Media contact: Derek Volner at 860-384-9986; [email protected] and @DerekVolner