ESPN Leads Cable in Key Demos in Total Day, Prime Live Ratings Year to Date

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ESPN Leads Cable in Key Demos in Total Day, Prime Live Ratings Year to Date

Also Leads all Broadcast and Cable in Total Day for Men 18-34

Through five months of 2016, ESPN is No. 1 on cable in numerous key demo groups – including those for males and for all viewers – in both total day and prime-time ratings, and tops the entire television industry – broadcast and cable – for total day ratings among men 18-34.  (Rankings are for live ratings and total-day rankings and exclude non-full time cable networks.)

In prime time, ESPN is:

  • #1 on cable among P18-34, M18-34, P18-49, M18-49 and M25-54
  • #2 on cable among households and P2+ (behind only Fox News, which is benefitting from the unusually high interest in the presidential election)

In Total Day, ESPN is:

  • #1 on broadcast and cable among M18-34
  • #1 on cable among P18-34, P18-49, M18-49, and M25-54

“With an unmatched collection of sports rights, the power of live competition fuels ESPN’s strong performance,” said Burke Magnus, ESPN executive vice president, programming and scheduling.  “Looking ahead, it will be a very busy summer of championship events to continue our momentum – the Men’s and Women’s College World Series, UEFA Euro 2016, Wimbledon, MLB’s Home Run Derby, the Little League World Series, the Pro Football Hall of Fame Enshrinement and for the first time the accompanying Hall of Fame game between the Indianapolis Colts and Green Bay Packers.  In addition, this week’s OJ: Made in America documentary series – which debuts Saturday night on ABC – will captivate audiences with its brilliant filmmaking.”

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Dave Nagle

It was 32 years at ESPN for me as of November 2018 (the only job I’ve ever had) after joining merely to help with the America’s Cup for three months at a robust $5.50 per hour. I like to say I simply kept showing up. I’ve worked on almost every sport, plus answered viewer calls and letters (people used to write!), given tours, written the company newsletter and once drove NASCAR’s Jeff Gordon to the local airport. My travels have been varied…I’ve been to Martinsville and Super Bowls; the America’s Cup (all 3) in San Diego and College GameDay in the sport’s meccas such as Eugene, Auburn, Lubbock, Stillwater and more; the NBA Finals and Indy 500; Wimbledon (16 times and counting) and the “other Bristol,” the one with a race track in Tennessee. These days, in addition to overseeing the Fan Relations, Archives and ESPNPressRoom.com, my main areas are tennis, ratings, and corporate communications documents, including ESPN’s history and growth.
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