UEFA EURO 2016 Final: Most-Watched UEFA European Football Championship Telecast on the ESPN Networks


UEFA EURO 2016 Final: Most-Watched UEFA European Football Championship Telecast on the ESPN Networks

  • Portugal vs. France: 5,899,000 Average Viewers on ESPN and ESPN Deportes Combined
  • ESPN Deportes’ 1,361,000 Average Hispanic Viewers – Most-Watched Program in the Network’s History
  • 4,538,000 Average Viewers Live on ESPN
  • UEFA EURO 2016 Final on WatchESPN: Additional 237,000 Average Minute Viewers
  • 9 Million Global Unique Users Accessed ESPNFC.com and ESPN.com Soccer Sections

Sunday’s UEFA EURO 2016 Final on ESPN and ESPN Deportes – a 1-0 victory in extra time to secure Portugal’s first-ever title in an international competition – ranks as the most-watched UEFA European Football Championship match on the ESPN networks. Based on Nielsen, the 2.5-hour telecast (3-5:30 p.m. ET) averaged 5,899,000 viewers combined for the game window on ESPN and ESPN Deportes. The audience was up two percent from the 5,758,000 viewers who watched the UEFA EURO 2012 Final (Spain vs. Italy) on both ESPN English and Spanish-language networks.

An average audience of 1,361,000 viewers (4.9 Hispanic rating) watched Portugal-France on ESPN Deportes, up 14 percent from 1,191,000 viewers for the EURO 2012 Final – making Sunday’s match the most-watched program ever on ESPN Deportes.

On ESPN, the game window averaged 4,538,000 viewers (2.5 rating), slightly down from 4,567,000 viewers for the EURO 2012 final. The match was the highest-rated telecast of the day on cable among households, viewers, and all key male and adult demos.

The top-10 markets for the final on ESPN include: New York (5.9), Providence (5.8), Miami-Ft. Lauderdale (4.8), San Diego (4.6), San Francisco (4.6), Atlanta (4.5), Raleigh-Durham (4.4), Washington, D.C. (4.3), Hartford-New Haven (4.3) and Boston (3.8).

Top-10 markets on ESPN Deportes: Miami-Ft. Lauderdale (3.5), Los Angeles (2.2), West Palm Beach (1.5), Houston (1.5), Washington, D.C. (1.4), San Francisco (1.2), San Diego (1.1), Orlando (1.0), New York (0.9) and Chicago (0.9).


On WatchESPN, the UEFA EURO 2016 Final had an average minute audience of 237,000 (+22 percent from 2012) with 49,700,000 live minutes viewed (+61 percent) and a time spent per viewer of 52 minutes (+13 percent).  It was the most watched EURO match across the 2016 and 2012 tournaments on WatchESPN.

ESPNFC on Web and Mobile:

The day of the UEFA EURO 2016 Final, 2.9 million global unique users accessed ESPNFC.com and the soccer sections across multiple editions of ESPN.com, a 44 percent increase compared to the daily average over the last six months. Also, 1.2 million global unique fans viewed soccer content on the ESPN FC App and the soccer section of the ESPN App, up 162 percent over the daily average of the same six months.

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Mac Nwulu

I joined ESPN in 1998 and since then, it's been a great experience managing PR and communications for a range of ESPN initiatives and properties over the years. I am currently focused on soccer and The Undefeated, ESPN’s site focusing on sports, race and urban culture and how they intersect.
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