Florida State at Louisville Delivers Significant Audience Across Platforms

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Florida State at Louisville Delivers Significant Audience Across Platforms

  • College Football’s Second-Most Watched Week 3 Game Across All Networks
  • ESPN’s Streaming Sees Record Usage on Saturday

Florida State at Louisville (noon on ABC)  had a total live audience (TV + Streaming) of 6,376,000 average viewers, the second-most watched college football game across all networks in college football’s week 3 and up 148% over the comparable window last season (Air Force at Michigan State). ABC’s television audience of 6,216,000 average viewers was the largest audience for an early-season* noon kickoff window since 2003** on an ESPN network and the second largest in 20 years.

Florida State-Louisville Becomes a Top ESPN Streamed Game
ESPN’s stream of the Cardinals’ 63-20 win had an average minute audience of 160,000 viewers*** and a total of 679,000 unique viewers, a top 5 regular season game ever for ESPN streaming in both categories.

Additionally, three of ESPN streaming’s top 5 most-watched regular season college football games have occurred in the first three weeks of this season – based on both average minute audience and unique viewers.

Rank AMA Game Date
1. 231,000 viewers Ole Miss vs. Florida State Sept. 5, 2016
2. 194,000 viewers Notre Dame at Texas Sept. 4, 2016
3. 175,000 viewers Ohio State at Virginia Tech Sept. 7, 2015
4. 167,000 viewers Michigan State at Michigan Oct. 17, 2015
5. 160,000 viewers Florida State at Louisville Sept. 18, 2016

Based on average minute audience

Rank Unique Viewers Game Date
1. 854,000 viewers Ole Miss vs. Florida State Sept. 5, 2016
2. 786,000 viewers Notre Dame at Texas Sept. 4, 2016
3. 697,000 viewers Michigan State at Michigan Oct. 17, 2015
4. 679,000 viewers Florida State at Louisville Sept. 18, 2016
5. 670,000 viewers Florida at LSU Oct. 17, 2015

Based on unique viewers

Louisville Sets Local Record
Louisville achieved a 28.6 local rating, the market’s best ever for a regular season game on an ESPN network on record****, surpassing Louisville at Kentucky on September 14, 2013 (26.0 rating). Additionally, Louisville was the highest-rated market for the game:


Florida State at Louisville Top 5 Markets

Rank Rating Market
1 Louisville 28.6
2 Birmingham 13.3
3 Jacksonville 12.8
4 Columbus 9.4
5 Atlanta 8.7


Additional ESPN/ABC Week 3 Highlights

ESPN’s Streaming Sets New College Football Usage Record
More than 2,500,000 unique viewers streamed college football via ESPN’s platforms on Saturday, Sept. 17, the most-ever for a regular season college football Saturday and up 55% over week 3 last season.

American Conference Sets New Thursday Audience Record
Thursday’s Houston at Cincinnati game (7:30 p.m. on ESPN) earned a total live audience of 2,226,000 average viewers, the most-watched Thursday game on ESPN featuring an American conference team. The Cougars’ victory was up 12% to the comparable window last season (Clemson at Louisville).

*Early season = September
**Regionalized window featuring NC State-Ohio State and Arkansas-Texas
***Please note: This was an increase from the 158,000 average minute audience that was reported on Sunday. Increase is due to additional processing
****Local ratings date back to 2004 for ABC and 2000 for ESPN and ESPN2

Florida State at Louisville was played on Saturday, Sept. 17; Houston at Cincinnati was played on Thursday, Sept. 15

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Media contact: Derek Volner at 860-384-9986; [email protected] and @DerekVolner

 

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Derek Volner

I work in college sports, which includes football and basketball, with an emphasis on Olympic Sports. Additionally, I handle ESPN’s coverage of high school athletics and recruiting.
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