2016 MLB National League Wild Card Game: ESPN’s Second-Most Watched MLB Game in 13 Years

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2016 MLB National League Wild Card Game: ESPN’s Second-Most Watched MLB Game in 13 Years

ESPN Audience Peaks with 9.2 Million Viewers

Wednesday’s 2016 MLB National League Wild Card Game telecast presented by Hankook Tire is the second-most watched Major League Baseball game on ESPN in 13 years, according Nielsen. Across ESPN and ESPN Deportes, the game generated a total live average audience of 7,711,000 viewers (television + streaming).

The San Francisco Giants’ victory over the New York Mets delivered 7,420,000 average viewers (p2+) on ESPN, peaking with nearly 9.2 million average viewers (9,198,000) from 11-11:15 p.m. ET. ESPN won the night across broadcast and cable in all key male demos for Wednesday, October 5. The game drew an average audience of 116,000 Hispanic viewers on ESPN Deportes.

The Giants-Mets game also delivered ESPN its largest streaming audience ever for an MLB event. It set several records, including 35,977,000 total minutes streamed, 634,400 unique viewers and an average minute audience of 173,800 viewers.

ESPN’s coverage of the 2016 MLB Postseason continues with every game on ESPN Radio, plus Baseball Tonight and SportsCenter coverage through the World Series.

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Media contact: Ben Cafardo at 860-766-3496 or [email protected]. On twitter: @Ben_ESPN.

 

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Ben Cafardo

I lead communications strategy and execution for ESPN’s NBA, MLB, FIBA and Little League World Series properties. I’m also a proud consumer of all things ESPN.
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