Fiesta Bowl Names PlayStation as New Title Sponsor

Ad SalesCollege Sports (Miscellaneous)Sales & Marketing

Fiesta Bowl Names PlayStation as New Title Sponsor

As part of an agreement with ESPN, the Fiesta Bowl has named PlayStation its new title sponsor. This year, the PlayStation Fiesta Bowl will be a College Football Playoff (CFP) Semifinal game played Saturday, Dec. 31, at University of Phoenix Stadium in Glendale, Ariz.

“The Fiesta Bowl is pleased to partner with PlayStation to present this year’s PlayStation Fiesta Bowl,” said Mike Nealy, Fiesta Bowl Executive Director. “PlayStation’s commitment to creating unique and exciting experiences matches our desire to deliver one-of-a-kind events to fans each year.”

The category exclusive multiyear deal makes PlayStation the official gaming and virtual reality sponsor of the CFP. ESPN will collaborate with PlayStation® on multimedia content integrations across ESPN programming, featuring the PlayStation brand messaging, “Greatness Awaits,” to drive excitement and anticipation for the CFP.

Ed Erhardt, President, ESPN Global Sales and Marketing, added: “As leaders in entertainment and technology, ESPN and PlayStation share some of the most passionate fans in the world. The demographic drawn to PlayStation also consumes ESPN content, and the Fiesta Bowl is an excellent vehicle to reach those passionate college football fans.”

This multimedia deal (TV and digital) is part of a broader agreement that includes other marquee ESPN programming throughout the year. It builds on an already successful relationship between ESPN and PlayStation, including the WatchESPN app for PlayStation4 and the ESPN family of channels available for streaming on PlayStation®Vue.

Tickets to the College Football Playoff Semifinal at the PlayStation Fiesta Bowl are available for purchase by calling 480-350-0900 or visiting FiestaBowl.org. 

About the Fiesta Bowl
The Fiesta Bowl’s vision is to be a world-class community organization that executes innovative experiences, drives economic growth and champions charitable causes, inspiring pride in all Arizonans. As a nonprofit focused on fostering a culture of community involvement and giving, the Fiesta Bowl Organization hosts a variety of local events, as well as two elite bowl games a year – the PlayStation Fiesta Bowl and the Motel 6 Cactus Bowl.

Since 1971, the Fiesta Bowl has worked to increase its footprint across the state and work to benefit Arizonans year-round, during and outside of bowl season. For more information about its local impact and how to get involved, visit FiestaBowl.org.

-30-

Ana Livia Coelho

Ana Livia Coelho is a Senior Publicist in New York, overseeing FiveThirtyEight as well as ESPN’s Consumer Marketing, Ad Sales, Affiliate Sales, Consumer Products and Research groups. She is a native Brazilian and a graduate of the Indiana University School of Journalism and the Universidad Complutense de Madrid.
Back to top button