Monday Night Football Helps ESPN Win the Night among All Networks

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Monday Night Football Helps ESPN Win the Night among All Networks


Panthers-Redskins
Ranked No. 1 Telecast of the Night Among Households, Viewers and All Key Male and Adult Demos

ESPN’s Week 15 Monday Night Football game – a Carolina Panthers 26-15 victory over the Washington Redskins – helped ESPN win the night among all networks (broadcast or cable) in households, viewers and all key male and adult demos (18-34, 18-49 and 25-54). Including this game, ESPN has won the night among all key male and adult demos 14 times (in 15 weeks) this season, and 11 times among households and viewers. The MNF game also ranked as the No. 1 telecast of the night among households, viewers and all key male and adult demos.

Panthers-Redskins delivered a total live audience (TV + Streaming) of 11,471,000 average viewers.

  • On TV (ESPN and ESPN Deportes), the game delivered 11,270,000 average viewers.
  • On ESPN, the game averaged a 6.8 US household rating. The game rating peaked during the 9:45-10 p.m. quarter hour with an 8.2 household rating and 13,699,000 viewers.
  • ESPN’s streaming audience for Panthers-Redskins attracted an additional average minute audience of 201,000 viewers across the ESPN and ESPN Deportes streams, a 105 percent gain year-over-year. Between the two streams there were 500,000 viewers who watched 46 million live minutes – up 61 and 120 percent year-over-year, respectively.

In Charlotte, the game delivered an 11.5 rating on ESPN and a 14.7 on WSOC-ABC, for a combined 26.2 rating in the market. In Washington, DC, the game delivered an 8.0 rating on ESPN and a 13.9 on WJLA-ABC, for a combined 21.9 rating in the market.

The top metered markets (not including those of the competing teams): Richmond-Petersburg (16.1), Norfolk (15.4), Greensboro (14.1), New Orleans (12.6), Baltimore (11.6), Raleigh-Durham (11.4), Greenville (10.5), Seattle-Tacoma (10.4), Philadelphia (10.0) and Las Vegas (9.7).

Next Week on ESPN’s Monday Night Football: Dak Prescott and the Cowboys (12-2) host Matthew Stafford and the Lions (9-5) in a matchup of NFC division leaders

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Allie Stoneberg

I advance ESPN’s communications and publicity efforts for NFL studio programming, Monday Night Football, the NFL Draft and our coverage of the Canadian Football League and the Arena Football League. I enjoy meeting journalists in person at games and events and delight in showing them around our Bristol, Conn., campus.
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