NBA Saturday Primetime on ABC: Season Two Debut is Highest-Rated Non-Christmas NBA Game of the Season across ABC and ESPN

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NBA Saturday Primetime on ABC: Season Two Debut is Highest-Rated Non-Christmas NBA Game of the Season across ABC and ESPN

San Antonio Spurs-Cleveland Cavaliers Overtime Thriller Generates Double-Digit Increases across Digital Metrics

The season two debut of NBA Saturday Primetime on ABC is the highest-rated, non-Christmas NBA game of the 2016-17 regular season across ABC and ESPN. The San Antonio Spurs’ thrilling overtime victory over the Cleveland Cavaliers averaged a 2.6 metered market rating, peaking with a 4.0 rating from 11-11:15 p.m. ET, according to Nielsen.

NBA Saturday Primetime on ABC delivered a 13.9 rating in the San Antonio market, making it the highest-rated game in the market this season across networks. The broadcast generated a 12.2 in the Cleveland market, placing it as the second-highest rated game in the market this season across networks.

The Spurs-Cavaliers showdown delivered a significant streaming audience with 9,146,000 total minutes streamed, 231,800 unique viewers and an average minute audience of 59,800 viewers. This is up 28 percent, 31 percent and 14 percent, respectively, from last year’s season debut.

NBA Saturday Primetime on ABC continues next week as the defending Western Conference Champion Golden State Warriors host the LA Clippers at 8:30 p.m. Mike Breen, Jeff Van Gundy, Mark Jackson and Israel Gutierrez will provide commentary. NBA Countdown presented by Straight Talk Wireless precedes the game at 8 p.m. with Sage Steele, Magic Johnson and Michael Wilbon.

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Media contact: Ben Cafardo at 860-766-3496 or [email protected]. On twitter: @Ben_ESPN.

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Ben Cafardo

I lead communications strategy and execution for ESPN’s NBA, MLB, FIBA and Little League World Series properties. I’m also a proud consumer of all things ESPN.
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