North Carolina at Duke Averages More Than 3.1 Million Viewers, College Basketball’s Most-Watched Weekday Game this Season

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North Carolina at Duke Averages More Than 3.1 Million Viewers, College Basketball’s Most-Watched Weekday Game this Season

  • UNC-Duke: Viewership Peaked at More than 4 Million Viewers; Audience Up 8% from Last Season’s First Meeting
  • Oregon at UCLA: ESPN’s Most-Watched Pac-12 Conference Game Ever

North Carolina at Duke (February 9 at 8 p.m. ET on ESPN) delivered a total live audience (TV + Streaming) of 3,184,000 viewers, the most-watched weekday college basketball game of the year on any network.  The viewership is up 8% from the Tar Heels-Blue Devils’ first meeting last season on February 17, 2016 (2,938,000 viewers).

Please note: North Carolina at Duke was also available over-the-air in ACC markets in addition to ESPN both last year and this year; the over-the-air viewership is not reflected here for either year

Additional UNC-Duke Highlights:

Oregon at UCLA: Bruins’ Comeback Results in ESPN’s Most-Watched Pac-12 Regular Season Conference Game
Oregon at UCLA (February 9 at 10 p.m. on ESPN) delivered a total live audience of 1,709,000 viewers, ESPN’s most-watched Pac-12 conference regular season game (records go back to 1992). On television, overnight local ratings set a record in Portland and a nine-year high in Los Angeles.

ESPN’s Doubleheader Averages 2.4 Million Viewers
Overall, ESPN’s averaged 2,471,000 viewers during the Sonic Blockbuster doubleheader on Thursday, February 9 (8 p.m. to midnight).

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Media contact: Derek Volner at 860-384-9986; [email protected] and @DerekVolner

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Derek Volner

I work in college sports, which includes football and basketball, with an emphasis on Olympic Sports. Additionally, I handle ESPN’s coverage of high school athletics and recruiting.
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