New game added to ESPN Fantasy App, based on ESPN’s highly popular Streak for the Cash;
Enhanced features and visual cues: animations, avatars and emojis;
Gives fans opportunity to compete for prizes against ESPN personalities each month.
ESPN today launched Streak, a new game available globally in the ESPN Fantasy App that gives fans a chance to win prizes and compete against friends and ESPN personalities by predicting the outcome of sports games and events around the world every day. Based on ESPN’s highly popular Streak for the Cash game, the new Streak has been completely redesigned and re-imagined with new features and visual cues, making the game more engaging, easy to play and fun than ever.
The object of Streak is simple: to build the longest winning streak, collect the most wins, or “Beat the Expert” by building a longer streak than an ESPN personality in the current month. Every day of the year Streak offers matchups from various sports across the globe, and fans choose the winner of one matchup at a time. Once a fan’s chosen matchup is final, they can select another matchup that has yet to start. Opt-in push notifications inform Streak players when they can make additional picks.
This month, Streak will award a total of up to $35,000 in prizes to Streak players, including $25,000 for the longest streak, $5,000 for the most total wins, and up to five $1,000 prizes to fans who build a longer winning streak than ESPN NBA analyst Jalen Rose, the designated “Streak Expert” for June. Streak is free to play, and fans in the U.S., Canada, Mexico and the U.K. are eligible to win prizes.
Designed for hardcore sports fans and casual fans alike, Streak presents a personalized set of matchups to each fan with new typography and matchup data, as well as fun animations, avatars and emojis related to a player’s “HOT” or “COLD” streaks and other commentary about their Streak performance. Streak does not require players to join or manage a league, but fans can create groups to compete for bragging rights against friends and family.
“Streak for the Cash has been very popular since we introduced the game almost nine years ago. In many ways, it’s the original daily fantasy game,” said George Leimer, Vice President, Product Management, Digital Media Fantasy. “But we knew we could make a great game an even better experience for fans, and that’s what the new Streak is about. We’ve taken a proven concept and made Streak more fun and easier to play. It’s a game you can play any time you want, every day of the year, no matter what sports season we’re in.”
Streak aligns with all major sports, which allows fans to play along while games are in progress, creating a dynamic second-screen experience for live events across the sports world, including those featured on all of ESPN’s television networks. iPad users playing Streak on the ESPN Fantasy App can view live games related to Streak matchups via direct links to those games in the ESPN App.
Last year more than 1.25 million fans played Streak for the Cash and made more than 150 million total picks. The ESPN Fantasy App, available for iOS and Android devices, is the most popular fantasy app in the world. In 2016, ESPN’s portfolio of apps, including the ESPN App, WatchESPN and the ESPN Fantasy App, reached more than 25 million monthly unique visitors and generated 34 billion minutes of usage throughout the year, more than any other sports media property.