Most-Streamed NBA Finals Game 3 Ever: Nearly Two Million Unique Viewers
Game 3 of the 2017 NBA Finals – the Golden State Warriors defeated the Cleveland Cavaliers in an instant classic – delivered a 13.4 metered market rating on ABC, according to Nielsen. This was up 14 percent from an 11.8 in 2016. Last night’s broadcast peaked on ABC with a 15.6 rating from 11:30-11:45 p.m. ET.
Through three games, the 2017 NBA Finals on ABC is averaging a 12.8 metered market rating, up four percent from a 12.3 in 2016.
In addition, the NBA Finals on ABC continue to produce record streaming numbers, including several for Game 3. On Wednesday, nearly 2,000,000 unique viewers (1,964,000) streamed the game with an average minute audience of 440,700 viewers. There were also 76,680,000 total minutes streamed – all records for an NBA Finals Game 3.
The NBA Finals on ABC is expected to win the night across all of television for the 58th consecutive time. The broadcast drew a 35.3 in the Cleveland market and a 32.7 in the San Francisco-Oakland market. The rest of the top 10 local markets include: Columbus (20.6); Memphis (19.4); Atlanta (18.6); Miami (17.8); Sacramento (17.1); Richmond (16.3); Charlotte (15.1); Birmingham (14.8).
The NBA Finals on ABC continues with Game 4 on Friday, June 9, at 9 p.m. (coverage starts at 8:30 p.m.). The Golden State Warriors will attempt to become the first team in NBA history to go undefeated throughout the NBA Playoffs. The game is also available on ESPN Radio, ESPN Deportes and the ESPN App.
Media contact: Ben Cafardo at 860-766-3496 or [email protected]. On Twitter: @Ben_ESPN.