ESPN’s Audience for MGM Resorts NBA Summer League 2017 Up 112 Percent

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ESPN’s Audience for MGM Resorts NBA Summer League 2017 Up 112 Percent

Most-Watched NBA Summer League Led By Record 1.1 Million Viewers for Lakers-Celtics on July 8

The average audience for ESPN’s five MGM Resorts NBA Summer League 2017 telecasts was up 112 percent from last year, according to Nielsen. ESPN’s five games averaged 783,000 viewers (P2+), up from 369,000 viewers for ESPN’s three games in 2016.

Overall, ESPN and ESPN2 combined to televise 25 NBA Summer League games, which averaged 437,000 viewers (P2+), up 51 percent from 290,000 viewers across 23 games in 2016.

ESPN’s most-watched NBA Summer League was led by the July 8 contest between the Los Angeles Lakers and the Boston Celtics, which averaged 1,106,000 viewers (P2+), and an additional average minute streaming audience of 57,000 viewers.

ESPN and ESPN2 combined to televise the seven most-watched NBA Summer League games ever. The full list is below:

Date Telecast Viewership (P2+)
July 8, 2017 Boston Celtics vs. Los Angeles Lakers 1,106,000
July 7, 2017 LA Clippers vs. Los Angeles Lakers 879,000
July 17, 2017 Portland Trail Blazers vs. Los Angeles Lakers* 836,000
July 13, 2017 Los Angeles Lakers vs. Cleveland Cavaliers 780,000
July 16, 2017 Los Angeles Lakers vs. Dallas Mavericks 763,000
July 8, 2017 Philadelphia 76ers vs. Golden State Warriors 736,000
July 12, 2017 Philadelphia 76ers vs. Los Angeles Lakers 585,000

*Summer League Championship Game.

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Media contacts: Ben Cafardo at 860-766-3496 or [email protected]. On Twitter: @Ben_ESPN;

Gianina Thompson at 860-766-7022 or [email protected]. On Twitter: @Gianina_ESPN.

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Ben Cafardo

I lead communications strategy and execution for ESPN’s NBA, MLB, FIBA and Little League World Series properties. I’m also a proud consumer of all things ESPN.
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