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NEW YORK, NY – ESPN has appointed Droga5 New York as the agency to handle integrated strategic and creative duties for the overarching ESPN brand as well as the flagship property, SportsCenter. Collaboration between ESPN and Droga5 will begin immediately with a new campaign anticipated to debut in the coming months.
“We were struck by Droga5’s keen understanding of the ESPN brand as well as their strategic thinking and long-term vision,” said Ed Erhardt, president global sales and marketing. “We look forward to working with them to connect with our fans in new ways.”
Added Wanda Young, senior vice president, marketing and consumer engagement, “The ESPN brand is incredibly strong because it has evolved alongside our passionate, loyal sports fans. Droga5 showed the same level of commitment and passion for ESPN as our biggest fans do, while providing a fresh perspective to enable us to expand our connection with fans, now and into the future.”
David Droga, founder and creative chairman, Droga5 said, “ESPN is far more than just a sports brand, they are a reference point and part of our everyday lives. As sports fans and storytellers, we couldn’t be more thrilled to work with them to help charter their next iconic chapter.”
ESPN, Inc., is the world’s leading multinational, multimedia sports entertainment company featuring a portfolio of more than 50 multimedia sports assets. The company is comprised of eight U.S. 24-hour television networks (ESPN, ESPN2, ESPNEWS, ESPNU, ESPN Classic, ESPN Deportes, Longhorn Network and the SEC Network) and five HD simulcast services (ESPN, ESPN2, ESPNU, ESPNEWS and ESPN Deportes). Other businesses include ESPN Events, ESPN International (24 networks, syndication, radio, digital), ESPN Radio (broadcast, satellite, digital, a growing category led by ScoreCenter), digital services (ESPN.com plus a variety of sport-, college-, and market-specific sites; multi-screen WatchESPN and ESPN3; plus mobile TV and video, apps, alerts and messaging), ESPN The Magazine, consumer products and espnW. Based in Bristol, Conn., ESPN is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. Hearst holds a 20 percent interest in ESPN.
Droga5 is a creative and strategic advertising agency headquartered in New York, with an office in London. Founded in 2006, Droga5’s clients include Ancestry, Belstaff, Blue Apron, Chase, CoverGirl, Danone, Georgia-Pacific, Google, Heineken, Hennessy, Johnsonville, MailChimp, Mattress Firm, Mondelēz International, The Nature’s Bounty Co., The New York Times, Peroni, Pizza Hut, Prudential, Sprint, Tencent, Trident, Under Armour, UNICEF, Unilever, and the Y, among others. In 2013, leading global entertainment agency WME made a significant investment in Droga5, launching a strategic partnership to best serve each entity’s clients. Droga5 has won Agency of the Year 13 times in the last 11 years and is the only agency to be named to Advertising Age’s A-List over seven consecutive years. For more information, visit droga5.com.