ESPN and ABC’s NBA Christmas Ratings Up 39 Percent From Last Year

BasketballNBARatings

ESPN and ABC’s NBA Christmas Ratings Up 39 Percent From Last Year

ESPN and ABC’s NBA Christmas coverage averaged a 3.9 metered market rating across its four games, up 39 percent compared to a 2.8 for its five-game schedule last year, based on metered market ratings from Nielsen.

Highlights:

  • The Philadelphia 76ers 105-98 win over the New York Knicks averaged a 2.4 metered market rating, matching last year as ESPN’s best 12 p.m. ET (noon) Christmas window since 2012;
  • The NBA Finals rematch, in which the Golden State Warriors defeated the Cleveland Cavaliers 99-92, delivered a 5.5 metered market rating, matching the fifth-highest rated early ABC window ever on Christmas;
  • The Washington Wizards 111-103 victory over the Boston Celtics generated a 3.7 metered market rating, up nine percent from last year’s comparable game – the Chicago Bulls vs. the San Antonio Spurs, which drew a 3.4;
  • The Oklahoma City Thunder’s 112-107 victory over the Houston Rockets on ABC drew a 4.1 metered market rating, making it the highest-rated prime-time NBA Christmas broadcast since 2003.

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Ben Cafardo

I lead communications strategy and execution for ESPN’s NBA, MLB, FIBA and Little League World Series properties. I’m also a proud consumer of all things ESPN.
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