ESPN’s 2017 MLS Cup Overnight Rating Up 75 Percent


ESPN’s 2017 MLS Cup Overnight Rating Up 75 Percent

ESPN’s 2017 MLS Cup telecast – a 2-0 Toronto FC victory over the Seattle Sounders – averaged a 0.7 metered market rating, up 75 percent compared to the 0.4 rating for the 2015 MLS Cup – the last Major League Soccer championship game on ESPN.

Based on preliminary Nielsen ratings, last night’s telecast is the highest metered market rating for MLS Cup on ESPN networks (or on cable) since 2012.

Year Matchup Metered Mkt Rating
2012 LA Galaxy vs. Houston Dynamo 0.7
2013 Sporting Kansas City vs. Real Salt Lake 0.5
2014 LA Galaxy vs. New England Revolution 0.6
2015 Columbus Crew SC vs. Portland Timbers 0.4
2017 Toronto FC vs. Seattle Sounders 0.7

Seattle was the top local market with a 7.0 rating. The rest of the top 10 includes: Louisville (3.2), Columbus, OH (1.7), Norfolk-Portsmouth-Newport News (1.1), Raleigh-Durham (1.1), Atlanta (1.0), Indianapolis (1.0), Portland, Ore. (1.0), Austin (0.9), Birmingham (0.9), Memphis (0.9) and Philadelphia (0.9). ***Toronto is not one of the 56 U.S. metered markets.

Seattle’s 7.0 rating ranks as the second-highest local market rating for MLS Cup on ESPN networks since 2006. The top-five Portland – 2015 (7.3), Seattle-Tacoma – 2017 (7.0), Salt Lake City – 2009 (5.8), Columbus, OH. – 2008 (5.8) and Kansas City – 2013 (5.3).

Updated ratings and viewership numbers are expected early this week.


Mac Nwulu

I joined ESPN in 1998 and since then, it's been a great experience managing PR and communications for a range of ESPN initiatives and properties over the years. I am currently focused on soccer and The Undefeated, ESPN’s site focusing on sports, race and urban culture and how they intersect.
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