2018 Pro Bowl on ESPN and ABC Up 25 Percent


2018 Pro Bowl on ESPN and ABC Up 25 Percent

Highest-Rated Pro Bowl Since 2014

Sunday afternoon’s broadcast of the 2018 NFL Pro Bowl averaged a 5.3 household rating on ESPN and ABC – up 25 percent compared to the 4.2 rating in 2017 on ESPN, making it the highest-rated Pro Bowl since 2014. The game, an AFC come-from-behind 24-23 victory over the NFC, peaked from 5-5:30 p.m. ET with a 6.1 household rating and 10.1 million viewers.

The Pro Bowl’s average audience of 8.6 million viewers is a 15 percent increase from the 7.5 million viewers in 2017. It is the most-viewed Pro Bowl game in the last three years.

The top 10 metered markets: New Orleans (15.2), Kansas City (10.3), Richmond-Petersburg (9.2), Seattle (8.8), Philadelphia (8.4), Nashville (8.4), Norfolk (8.3), Charlotte (8.1), Atlanta (8.1), Jacksonville (8.0) and Baltimore (8.0).

Pro Bowl Skills Showdown: The original airing of the Pro Bowl Skills Showdown Thursday night on ESPN averaged 1,171,000 viewers, up 18 percent from the initial airing of the Skills Challenge in 2017 (991,000 viewers)

The audience for the 2018 Pro Bowl game is likely to grow by seven percent once all streaming and out-of-home audiences are included, based on ESPN’s new Nielsen Total Audience measurement.


Mac Nwulu

I joined ESPN in 1998 and since then, it's been a great experience managing PR and communications for a range of ESPN initiatives and properties over the years. I am currently focused on soccer and The Undefeated, ESPN’s site focusing on sports, race and urban culture and how they intersect.
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