ESPN’s 2018 Carabao Cup Final Viewership Up 50 Percent

International SoccerSoccer

ESPN’s 2018 Carabao Cup Final Viewership Up 50 Percent

The 2018 Carabao Cup Final telecast – a 3-0 Manchester City FC victory over Arsenal FC at the historic Wembley Stadium on Sunday, Feb. 25 – averaged 789,000 viewers across ESPN and ESPN Deportes, up 50 percent compared to the 526,000 viewers who watched the 2017 Carabao Cup Final on beIN SPORTS and beIN SPORTS En Espanol.

Sunday’s telecast marked the first English Football League final on an ESPN network in the United States.

The English-language telecast delivered 672,000 average viewers on ESPN, nearly three times the audience for the final in 2017 (230,000 viewers). The game on ESPN Deportes delivered an average audience of 117,000 Hispanic viewers, with 69 percent of the viewers between the ages of 18 and 49.

Top 10 local markets for the ESPN telecast: Raleigh-Durham (1.2 rating), Louisville (1.1), Providence (1.1), Greenville (0.9), Milwaukee (0.9), Portland (0.9) and San Francisco (0.9), Richmond (0.8), Chicago (0.8) and Austin (0.8).


Mac Nwulu

I joined ESPN in 1998 and since then, it's been a great experience managing PR and communications for a range of ESPN initiatives and properties over the years. I am currently focused on soccer and The Undefeated, ESPN’s site focusing on sports, race and urban culture and how they intersect.
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