X Games Aspen 2018 TV Audience Records Double-Digit Growth

X Games

X Games Aspen 2018 TV Audience Records Double-Digit Growth

Triple-Digit Growth for Digital Audience; Second-Largest Attendance in Aspen History

X Games Aspen 2018 content across ESPN’s networks enjoyed double-digit usage growth on television, triple digit growth on digital and streaming services, while video growth across social media networks drove nearly 11 million video views.

X Games Aspen 2018 successes include:

Television:

  • X Games Aspen audience across ESPN, ESPN2 and ABC was up +10% YOY for all telecasts.
  • The audience watching X Games programming on ABC was up +28% YOY.
  • Fans 12-17 viewing X Games Aspen on linear TV was up +33% YOY across all networks.

 

Digital & Social:

  • The number of minutes streamed on X Games’ YouTube channel nearly tripled in 2018, with 11.5MM minutes streamed, up +185% YOY
  • The total number of video views on X Games’ YouTube channel was 2.0MM, up +183% YOY
  • Streaming of X Games Aspen content provided a +9.5% lift for the 18-34 TV audience.
  • During the event period, there were nearly 12K X Games-related social media posts, generating 53.8M total interactions; nearly one of every four interactions was driven by an athlete’s social media content. (Source: hookit)
  • Across X Games Facebook, Twitter and Instagram, video engagement hit 10.6MM video views, with Instagram driving 92% of total actions.

 

Attendance:

  • The total on-site attendance for X Games Aspen 2018 was 115,000 – the second highest in X Games Aspen history.
  • A record for largest Friday attendance at X Games Aspen was set this year with 32,000 spectators.

 

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Media Contact:

Danny Chi, ESPN Communications, 213-405-4400, [email protected]

Grace Coryell, ESPN Communications, 213-405-4402, [email protected]

Olivia Wilson, ESPN Communications, 213-405-4145, [email protected]

 

 

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Grace Coryell

Based out of the LAPC in Los Angeles, Calif., Grace Coryell is a senior publicist focusing on X Games, Grantland and West Coast PR. A native Angelino, Coryell attended the University of Southern California and began working at ESPN in 2008.
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