Triple-Digit Growth for Digital Audience; Second-Largest Attendance in Aspen History

X Games Aspen 2018 content across ESPN’s networks enjoyed double-digit usage growth on television, triple digit growth on digital and streaming services, while video growth across social media networks drove nearly 11 million video views.

X Games Aspen 2018 successes include:

Television:

• X Games Aspen audience across ESPN, ESPN2 and ABC was up +10% YOY for all telecasts.
• The audience watching X Games programming on ABC was up +28% YOY.
• Fans 12-17 viewing X Games Aspen on linear TV was up +33% YOY across all networks.

Digital & Social:

• The number of minutes streamed on X Games’ YouTube channel nearly tripled in 2018, with 11.5MM minutes streamed, up +185% YOY
• The total number of video views on X Games’ YouTube channel was 2.0MM, up +183% YOY
• Streaming of X Games Aspen content provided a +9.5% lift for the 18-34 TV audience.
• During the event period, there were nearly 12K X Games-related social media posts, generating 53.8M total interactions; nearly one of every four interactions was driven by an athlete’s social media content. (Source: hookit)
• Across X Games Facebook, Twitter and Instagram, video engagement hit 10.6MM video views, with Instagram driving 92% of total actions.

Attendance:

• The total on-site attendance for X Games Aspen 2018 was 115,000 – the second highest in X Games Aspen history.
• A record for largest Friday attendance at X Games Aspen was set this year with 32,000 spectators.

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Media Contact:

Danny Chi, ESPN Communications, 213-405-4400, [email protected]

Grace Coryell, ESPN Communications, 213-405-4402, [email protected]

Olivia Wilson, ESPN Communications, 213-405-4145, [email protected]