ESPN Digital: No. 1 in March Across All Key Metrics

ESPN Digital

ESPN Digital: No. 1 in March Across All Key Metrics

Among all U.S. digital sports properties, ESPN Digital was once again No. 1 in March for every key metric, including unique users, total minutes and average minute audience.

  • ESPN Digital had 77.3 million unique U.S. fans in March, nearly 15 million more than its nearest competitor Bleacher Report-Turner Sports (62.5 million).
  • ESPN Digital was also No. 1 in the U.S. for both total minutes (5.9 billion) and average minute audience (132,881), with more for each metric than the Nos. 2 and 3 digital sports properties combined (Yahoo-NBC Sports: 2.7 billion minutes and 60,673 AMA; Bleacher Report-Turner Sports: 2.3 billion minutes and 51,172 AMA).
  • Among U.S. men 18-34, ESPN Digital was No. 1 in March with 17.5 million unique users.
  • Over the last 12 months, ESPN Digital reached a higher percentage (57%) of U.S. men 18-34 on the Internet than any other digital sports property.

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