ESPN Draws Its Highest-Rated 2018 NBA Playoffs Telecast for Cleveland Cavaliers-Indiana Pacers Game 6

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ESPN Draws Its Highest-Rated 2018 NBA Playoffs Telecast for Cleveland Cavaliers-Indiana Pacers Game 6

  • 9 Metered Market Rating for Indiana’s Game 6 Victory Up 81 Percent From Last Year
  • NBA Playoffs on ESPN Up 14 Percent Year Over Year Based on Metered Market Ratings

ESPN drew its highest-rated 2018 NBA Playoffs telecast for Friday’s first round Game 6 telecast of the Indiana Pacers’ victory over the Cleveland Cavaliers. The telecast generated a 2.9 metered market rating, up 81 percent from last year’s Boston Celtics-Chicago Bulls game, a 1.6, according to Nielsen.

Last night’s telecast peaked with a 3.6 metered market rating from 9:45-10 p.m. ET. In Cleveland, the game delivered a 12.3 rating, making it the highest-rated first round game on ESPN ever in the market. In Indianapolis, the telecast also delivered its best-ever local rating for a first round game on ESPN, with an 11.9 rating.

The 2018 NBA Playoffs on ESPN is averaging a 2.5 metered market rating, up 14 percent from 2017.

Additionally, last night’s Utah Jazz Game 6 victory over the Oklahoma City Thunder generated a 2.8 metered market rating on ESPN, up 40 percent from last night’s comparable game – the Jazz vs. LA Clippers (2.0). In the Salt Lake City market, Game 6 delivered a 9.4 rating, while in the Oklahoma City, market, the telecast drew a 9.2 rating.

Coverage continues on ABC tomorrow, Sunday, April 29, at 1 p.m. ET as the Cavaliers host the Pacers in Game 7 of their first round series. At 3:30 p.m., the Houston Rockets host the Jazz in Game 1 of their Western Conference semifinal series. Both games will also stream on the ESPN App.

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Ben Cafardo

I lead communications strategy and execution for ESPN’s NBA, MLB, FIBA and Little League World Series properties. I’m also a proud consumer of all things ESPN.
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