- Ranks as New York’s Top Sports Talk Show in Key Male Demographic Groups
The Michael Kay Show on ESPN New York 98.7FM led New York sports talk shows in the winter ratings book for the time slot shared with WFAN’s afternoon program among the key demographic group of men age 25-54. The show averaged a 4.4 rating with that group for 3 – 6:30 p.m. ET, compared to 4.2 for WFAN. The ratings book covered January 4 – March 28.
The 98.7 ESPN show – hosted by Kay, Don La Greca and Peter Rosenberg weekdays from 3 – 7 p.m. ET – had a very strong advantage among young men (age 18-34), with a 3.3 rating compared to a 2.4 for WFAN’s combined audience on two stations.
Tim McCarthy, ESPN New York’s senior vice president and general manager, said, “I’m really happy for Michael, Don and Peter. They’ve been doing this for a long time, and the good news is the ratings over the last year have continued to grow in the right direction.”
About ESPN New York
ESPN New York 98.7FM is the flagship station of ESPN Radio, providing sports talk, news and local and national play-by-play coverage. It’s the official radio home of three of the New York market’s most iconic teams: New York Knicks, New York Rangers and New York Jets game broadcasts in addition to national rights for the entire NBA season from tip through The Finals, Major League Baseball from Opening Day through the World Series and a slate of top college football including the entire College Football Playoff. ESPN New York is also streamed live at www.ESPNNewYork.com.
Contact: Diane Lamb ([email protected])