ESPN and FC Bayern Munich Sign Content Sharing Agreement
ESPN has reached an agreement with FC Bayern Munich for rights to use and share content directly from the powerhouse German Bundesliga club across its digital and linear platforms.
Through this agreement, Bayern Munich, the most successful club in German history, will make available its content – behind-the-scenes video, access-driven features, pre- and post-match reports, press briefings, team travelogue, and more – for use across a myriad ESPN programs in the United States, Canada, throughout Latin America and the Caribbean.
“As one of the most successful clubs in European Football, FC Bayern Munich is a dominant global brand in the sport,” said Scott Guglielmino, ESPN Senior Vice President, Programming and Acquisitions. “This agreement provides ESPN with access to original content directly from FC Bayern and will allow us to better serve football fans throughout the year.”
Rudolf Vidal, FC Bayern Munich President of the Americas, added: “ESPN is one of the world’s leading sports entertainment companies with an impressive audience. Since opening our first international office in the U.S., our mission has always been to bring the club closer to followers across the Americas, and ESPN’s reach and storytelling is an ideal platform to connect and service our family of fans.”
Video from FC Bayern Munich will be available on ESPN’s English-language studio programs, digital and social media platforms, such as SportsCenter; ESPN FC, the daily global soccer news, information and analysis program available in the U.S. on the company’s leading digital platforms, including the new ESPN+ streaming service, the ESPN App and ESPN.com.
ESPN Spanish-language programs including SportsCenter, Fuera de Juego, Jorge Ramos y su Banda, Fútbol Picante, Los Capitanes, Nación ESPN, and more, will also have access to the video content created by Bayern Munich for Spanish-speaking fans in the U.S. and throughout Latin America.
ESPN, the world’s leading sports entertainment company, features more than 50 assets – eight U.S. television networks, direct-to-consumer ESPN+, ESPN Radio, ESPN.com, ESPN International, ESPN The Magazine and more. ESPN is 80 percent owned by ABC, Inc. (an indirect subsidiary of The Walt Disney Company) and 20 percent by Hearst.
About FC Bayern Munich
FC Bayern Munich is one of the world’s most successful sports organizations on and off the pitch. Since the club’s foundation in 1900, FC Bayern has won 28 national championships, 18 domestic cups as well as five UEFA Champions League titles, making it the most successful German team in history.
FC Bayern is also renowned globally for its financial success, youth development and supporter culture. FC Bayern has a unique history of profitability, a track record of developing world class talent which can be seen by the tournament-high 14 players participating in the 2014 World Cup, as well as a unique ownership structure of being owned by more than 288,000 club members, the most of any sports organization in the world.
FC Bayern boasts a world class squad that remains one of seven in history to win a “Treble” (Domestic League, Cup and Champions League).
With over 652 million followers worldwide, FC Bayern is one of the strongest brands in global sports.
In April 2014, FC Bayern opened a U.S. office in New York City to engage with the millions of fans living in the United States. In March 2017, the club officially opened an office in Shanghai.