ESPN’s exclusive coverage of the Wimbledon fortnight earned a +6% increase in audience (P2+) over the 2017 Championships, according to Nielsen. ESPN’s coverage averaged 667,000 viewers vs. 630,000 a year ago. ESPN has had exclusive first ball to last ball coverage for Wimbledon since 2012.
The Gentlemen’s Semifinals’ pair of thrillers, the Kevin Anderson-John Isner marathon and the two-day Novak Djokovic-Rafael Nadal matchup, resulted in the best Gentlemen’s Semifinals since 2013 with overall viewership up +24% over last year.
Serena Williams’s return to Wimbledon after missing 2017 drove the Ladies’ Championship match window to be the most-viewed since 2012 with an average of 2.7 million viewers, up +32% over 2017.
Digital consumption of tennis content grew across ESPN.com and the ESPN App, up +63% over 2017’s Championships. Angelique Kerber’s win over Serena Williams in the Ladies’ Championship drove the most video starts, while the interruption of the Djokovic-Nadal semifinal match drew the most page views.
ESPN’s tennis coverage continues this summer with an extensive schedule of the US Open Series starting on Monday, July 23, leading into exclusive first ball to last ball coverage of the US Open in New York beginning Monday, August 27.
Media Contact: Dave Nagle ([email protected])