Wimbledon Ladies’ Championship Audience on ESPN up 32%, Best Since 2012

Tennis

Wimbledon Ladies’ Championship Audience on ESPN up 32%, Best Since 2012

Saturday’s Wimbledon Ladies’ Championship on ESPN averaged 2.697 million households in Nielsen Fast National ratings (based on a 1.8 rating), up 32% from 2017 (2.039M for Garbine Muguruza vs. Venus Williams, based on a 1.4 rating).  It was ESPN’s largest audience for the event since 2012 (2.831M for Serena Williams vs. Agnieska Radwanska), the first year ESPN televised the Finals.

The telecast showed strong growth in key demos:  up 24% among Men 25-54, up 26% among People 18-49 and up 36% among People 25-54.

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Dave Nagle

It was 32 years at ESPN for me as of November 2018 (the only job I’ve ever had) after joining merely to help with the America’s Cup for three months at a robust $5.50 per hour. I like to say I simply kept showing up. I’ve worked on almost every sport, plus answered viewer calls and letters (people used to write!), given tours, written the company newsletter and once drove NASCAR’s Jeff Gordon to the local airport. My travels have been varied…I’ve been to Martinsville and Super Bowls; the America’s Cup (all 3) in San Diego and College GameDay in the sport’s meccas such as Eugene, Auburn, Lubbock, Stillwater and more; the NBA Finals and Indy 500; Wimbledon (11 times and counting) and the “other Bristol,” the one with a race track in Tennessee. These days, in addition to overseeing the Fan Relations, Archives and ESPNPressRoom.com, my main areas are tennis, ratings, and corporate communications documents, including ESPN’s history and growth.
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