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ESPN Extends Deal with Vivid Seats to Provide Integrated Ticketing Solutions Across ESPN Digital Platforms
Vivid Seats, the largest independent online ticket marketplace in North America, today announced it has extended and enhanced its relationship as the official ticket provider for ESPN. The new agreement will provide deeper digital integrations to help millions of ESPN fans seamlessly transform on-screen sports moments into in-person live event memories through the Vivid Seats platform.
“Serving sports fans with a highly personalized experience is a priority we share with Vivid Seats,” said Tricia Betron, Senior Vice President, Sales and Marketing at ESPN. “With this deeper level of integration on ESPN’s digital platforms, we are able to expand our reach and scale across numerous touchpoints to the right audiences and allows us to deliver seamless, data-driven ticketing solutions to drive media performance.”
Vivid Seats first collaborated with ESPN as the network’s official ticket marketplace in February 2017. Now enhanced with new on-air radio and podcast activations, as well as fully integrated digital placements, the agreement will see the Chicago-based company continue to serve as the official ticket provider of ESPN across digital platforms, allowing visitors to seamlessly buy tickets to their favorite sporting events in just a few clicks. As always, all transactions will be backed by Vivid Seats’ 100% Buyer Guarantee, providing the safest and most secure way for fans to buy and sell seats to their favorite games.
“By aligning with ESPN, the most ubiquitous brand in sports, we have been able to showcase our best-in-class services to millions of fans over the last year alone,” said Geoff Lester, Chief Commercial Officer at Vivid Seats. “Vivid Seats looks forward to continuing to evolve our robust relationship with ESPN to provide even more fans with easy access to the live sports they want to see.”
About Vivid Seats
Vivid Seats is the largest independent marketplace for tickets to live sports, concerts and theater events, and the industry’s leading provider of technology platforms and service solutions. Founded in 2001, the Chicago-based company offers exceptional affordability across the broadest selections of tickets and event packages. Selected by organizations like ESPN, the University of Notre Dame, the Chicago Bears and the L.A. Clippers to serve as official partners, Vivid Seats supports all confirmed orders with a 100% Buyer Guarantee to ensure the safest and most convenient purchase experience. Vivid Seats offers fans best-in-class ticketing technologies, featuring a unique Value Score, consumer pricing intelligence, and integrated mobile ticketing. Fans who want to sit closer and see more of their favorite live events can order directly on vividseats.com or by phone at 866-848-8499.
ESPN, the world’s leading sports entertainment enterprise, features more than 50 assets – eight U.S. television networks, direct-to-consumer ESPN+, ESPN Radio, ESPN.com, ESPN International, ESPN The Magazine and more. ESPN is 80 percent owned by ABC, Inc. (an indirect subsidiary of The Walt Disney Company) and 20 percent by Hearst.