- ESPN/ABC: Aired Three of the Four Highest-Rated Games, Led in Multiple Game Windows
- ESPN: Noon, Late Afternoon, and Primetime Windows All Up Significantly; Seven-Game Slate Delivers Cable’s Seven Highest Game Ratings for the Week
College football’s week 9 delivered successes across ESPN and ABC, as ESPN’s ratings were up 56% for its Saturday slate and ABC aired the highest-rated primetime game, marking the eighth consecutive week that ESPN/ABC aired the sport’s highest-rated primetime game. Together, the two networks combined to air three of the four highest-rated games, while ESPN’s entire seven-game schedule represented cable’s seven highest-rated games in week 9.
ESPN’s Collective 56% Ratings Increase on Saturday a Result of Individual Window Successes: Noon, Late Afternoon and Primetime All Up Significantly Year-Over-Year
ESPN’s collective 56% ratings increase on Saturday was generated by individual game window successes, with the network’s noon, late afternoon and primetime windows all up significantly year-over-year. Iowa at Penn State (3;30 p.m. ET) delivered a 1.8 overnight, cable’s highest-rated game in the last afternoon time slot this season and up 157% from the same game window last year. The network’s primetime audience was up 63% year-over-year for Texas A&M at Mississippi State (7 p.m.) and its early window audience up 23% for Purdue at Michigan State (noon). The Boilermakers-Spartans game delivered a 1.6 overnight, while the Aggies-Bulldogs earned a 1.3, representing the second and third highest-rated cable games of the week, respectively.
ABC’s Saturday Night Football Continues to Lead in Primetime; Network Began Saturday with Sport’s Highest-Rated Game in Early Window
ABC’S Saturday Night Football featuring Texas at Oklahoma State (8 p.m.) and Clemson at Florida State (noon) were the highest-rated primetime and noon window games, respectively, on any network for the week. The 2.5 overnight for the Tigers-Seminoles game topped its broadcast competition by 48% in that same window, while also equaling ABC’s rating for the same game window last year in week 9. The Longhorns-Cowboys matchup generated a 2.4 overnight, also keeping pace with the network’s Saturday Night Football game from the same week last season.