- 2.5 Metered Market Rating is Highest-Rated NBA Regular Season Game on ESPN Since Golden State Warriors 73-win Game
- ESPN’s Highest-Rated NBA Game Ever on a Saturday (Excluding Christmas)
- Both of ESPN’s NBA Friday Night Games Up from Last Year
ESPN generated its best NBA opening week rating since 2014 on Saturday for LeBron James’ home-opener with the Los Angeles Lakers, according to Nielsen. The Lakers vs. Rockets game telecast drew a 2.5 metered market rating, also making it the highest-rated NBA regular season game on ESPN since the Warriors 73rd win game in April of 2016. Additionally, it is ESPN’s highest-rated NBA game ever on a Saturday, excluding Christmas games.
Saturday’s telecast peaked on ESPN with a 2.9 metered market rating at both 11:30-11:45 p.m. ET and again from 1-1:15 a.m. In Houston, the telecast drew a 4.8 rating, making it the highest-rated NBA regular season game on ESPN in the Houston market since 2013. It drew a 3.7 rating in the Los Angeles market. NBA After The Buzzer, ESPN’s new NBA post-game show, delivered a 2.1 rating from 1:15-1:30 a.m.
ESPN’s NBA weekend ratings success began with its Friday doubleheader, as both games were up from last year. The Toronto Raptors victory over the Boston Celtics delivered a 1.5 metered market rating, up seven percent from last year’s corresponding game. It tied two other Raptors games as the highest-rated regular season Raptors game ever on ESPN.
Friday’s nightcap – the Golden State Warriors vs. the Utah Jazz – generated a 1.8 metered market rating, which was up six percent from last year’s comparable game.