Wednesday night’s matchup between the defending NBA Champion Golden State Warriors and the Los Angeles Lakers delivered a 1.6 metered market rating, making it ESPN’s highest-rated NBA preseason game ever, according to Nielsen. The telecast peaked with a 1.9 rating on ESPN from 11:30-11:45 p.m. ET.
The 1.6 metered market rating tops ESPN’s previous record for an NBA preseason game telecast – a 1.1 rating, which most recently occurred for a Cleveland Cavaliers vs. Chicago Bulls game last year. Last night’s rating was up 129 percent from last preseason’s comparable game between the Houston Rockets and the Memphis Grizzlies, which drew a 0.7 rating.
Last night’s game generated a 6.2 rating in the San Francisco/Oakland market, while it drew a 3.5 rating in the Los Angeles market. The remaining top markets included Las Vegas (3.3), Birmingham (2.6) and New Orleans (2.6).
ESPN’s NBA preseason coverage concludes this Friday, Oct. 12, when the Warriors and Lakers square off again at 10:30 p.m. on ESPN2.