MLB Game Viewership On ESPN Up From Last Year


MLB Game Viewership On ESPN Up From Last Year

Major League Baseball game viewership on ESPN was up from 2017, according to Nielsen. ESPN finished the season with an average of 1,074,000 viewers across its 94-game telecasts, (including the full regular season slate and the National League Wild Card Game presented by Hankook Tire). The audience was up two percent from 1,048,000 viewers in 2017, according to Nielsen.

Included in the overall average was ESPN’s Holiday Baseball package, which featured game slates on Memorial Day, Independence Day and Labor Day weekends. These games averaged 746,000 viewers, up 11 percent from 2017.

Additionally, the two spring training games that aired on ESPN in March averaged 390,000 viewers, up 36 percent from last season.

ESPN’s coverage of the 2018 MLB Postseason continues with every game available on ESPN Radio. Additionally, nightly editions of Baseball Tonight are returning this October.



Ben Cafardo

I lead communications strategy and execution for ESPN’s NBA, MLB, FIBA and Little League World Series properties. I’m also a proud consumer of all things ESPN.
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