Monday Night Football Helps ESPN Win the Night among All Networks

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Monday Night Football Helps ESPN Win the Night among All Networks

ESPN’s NFL Programming

MNF Photos via ESPN Images

  • Giants-Falcons is No. 1 Telecast of the Night among Households, Viewers and All Key Male and Adult Demos
  • 2018 MNF Season-to-Date – Up Two Percent 

The Week 7 Monday Night Football game – an Atlanta Falcons’ 23-20 home victory over the New York Giants – helped ESPN win the night as the most-watched broadcast or cable network in prime time in households, viewers and all key male and adult demos (18-34, 18-49 and 25-54), while MNF ranked as the No. 1 telecast of the night in those same categories. ESPN has won the night all seven Mondays since the season started.

Season to-date, Monday Night Football is averaging 11.4 million viewers, up two percent from last year’s average through seven weeks (11.2 million) – and up six percent from the 2017 full season average (10.8 million).

Giants-Falcons delivered a total live audience (TV + Streaming) of 10.4 million average viewers across ESPN, ESPN2 and ESPN Deportes.

  • On ESPN, the game averaged a 6.4 US household rating and 10,325,000 viewers. The game peaked during the 10-10:15 p.m. quarter hour with a 7.3 US household rating and 11,839,000 viewers.
  • On ESPN2 and ESPN Deportes, Giants-Falcons averaged 91,000 viewers.

Local markets:

  • In New York, the game delivered a 7.3 rating on ESPN and a 5.2 rating on WWOR-IND, for a combined 12.5 rating in the market.
  • In Atlanta, the game delivered an 8.5 rating on ESPN and a 15.2 rating on WSB-ABC, for a combined 23.7 rating in the market.

The top metered markets (not including those of the competing teams): New Orleans (15.5), Norfolk, Va. (11.7), Kansas City (11.3), Washington, D.C. (10.3), Hartford-New Haven (10.0), Buffalo (9.7), Richmond-Petersburg (9.5), Charlotte (9.1), West Palm Beach (9.1) and Denver (9.0).

Week 8 on ESPN’s MNF:

Tom Brady and the 5-2 New England Patriots travel to Buffalo to face the AFC East division rival Buffalo Bills on October 29 (8:15 p.m. ET). This will be the first MNF game in Western New York in a decade (since November 2008).

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Mac Nwulu

I joined ESPN in 1998 and since then, it's been a great experience managing PR and communications for a range of ESPN initiatives and properties, including soccer, NFL and The Undefeated, ESPN’s site focusing on sports, race and urban culture and how they intersect.
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