ESPN’s January Successes in Prime, Total Day

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ESPN’s January Successes in Prime, Total Day

  • Led Cable in Prime Time
  • Led Cable in Total Day in the Key Male, Adult Demos
  • Studio Shows Bring All-Network Daypart Victories among Men 18-34

 

ESPN began the year leading all of cable for January in prime-time audience and in total day for the key male and adult demos.  The network also led all networks – broadcast or cable – among men 18-34 for three separate weekday three-hour dayparts.

  • Among all cable networks, ESPN was the leader in prime time among total audience (P2+) with an average of 2,591,000 viewers; males and adults 18+, 18-34, 18-49 and 25-54; as well as males 12-17.
  • In total day, ESPN was No. 1 among all fulltime cable networks for males 12-17 and males and adults 18-34, 18-49 and 25-54.
  • Weekday studio shows have a proven track record of success with young men, and January was no exception. ESPN led all networks – broadcast or cable – among men 18-34 from 10 a.m. ET – 1 p.m., 4-7 p.m. and 11 p.m. – 2 a.m.  These dayparts include various editions of SportsCenter (including the 6 p.m. show which has seen an increase in audience for 11 straight months), plus First Take, High Noon, Highly Questionable, Around the Horn and Pardon the Interruption.

 

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Dave Nagle

It was 32 years at ESPN for me as of November 2018 (the only job I’ve ever had) after joining merely to help with the America’s Cup for three months at a robust $5.50 per hour. I like to say I simply kept showing up. I’ve worked on almost every sport, plus answered viewer calls and letters (people used to write!), given tours, written the company newsletter and once drove NASCAR’s Jeff Gordon to the local airport. My travels have been varied…I’ve been to Martinsville and Super Bowls; the America’s Cup (all 3) in San Diego and College GameDay in the sport’s meccas such as Eugene, Auburn, Lubbock, Stillwater and more; the NBA Finals and Indy 500; Wimbledon (11 times and counting) and the “other Bristol,” the one with a race track in Tennessee. These days, in addition to overseeing the Fan Relations, Archives and ESPNPressRoom.com, my main areas are tennis, ratings, and corporate communications documents, including ESPN’s history and growth.
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