Saturday’s top-5 matchup between then-No. 4 Virginia and No. 1 Duke delivered a Nielsen reported audience of 3,764,000 viewers, making it the most-watched college basketball game across all networks this season. The audience peaked at 4,980,000 viewers in the telecast’s final minutes of the game.
Season-to-date, men’s college basketball on ESPN and ESPN2 is up eight percent. ESPN networks have aired the 44 most-viewed games on cable, including seven of the top 10 across all networks.
Top markets for Virginia-Duke matchup:
ESPN’s Sonic Blockbuster franchise is averaging 2,332,000 viewers through seven games, up 36 percent in comparison to last year.
Kentucky’s win at Auburn averaged 1,878,000 viewers, while Wisconsin’s win over then-undefeated Michigan averaged 1,650,000 viewers, both now top 10 games this season on ESPN.